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Guidance from our Digital Marketing Experts in Seattle
When it comes to PPC, it’s not a matter of hitting some settings and then just assuming they’ll do the trick. Well, we suppose you could do that, but it’s probably not a great call. The problem is that PPC campaigns and the factors involved in their success (or lack thereof) are not static — the internet and advertising thereon can be somewhat fickle, plus it’s likely you won’t have all the specs of your campaign perfectly dialed in at first. Hence, to get the most out of a campaign, […]
In essence, Google Ads scripts are simple JavaScript-based scripts that automate your Google Ads’ basic procedures and their reactions to and interactions with external data. (They also shouldn’t be confused with Google Apps Scripts, which allow users to create and publish add-ons that consolidate and enhance Google-based apps.) Google Ads Scripts help you save time and other resources in the long run, since they can automate common procedures that otherwise would have to be done manually. These procedures can include automatically adjusting keyword bid based on impression share. Scripts can […]
What Are Google Grants? For non-profit organizations that are seeking support, recruiting volunteers, and procuring donations, allocating money for an online advertising campaign isn’t always a realistic option; that is what makes Google Grants so impactful. If you are a non-profit organization, it’s in your best interests to consider this vastly underutilized and highly valuable resource. The Google Grants program provides the opportunity for non-profits to create and manage Google Ads, free of charge. As part of a greater program called Google for Nonprofits, Google Grants allows Google to give […]
