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Guidance from our Digital Marketing Experts in Seattle
As part of a digital marketing team, you have a big job. Writing, analyzing, and using technology are all part of your core responsibilities. But what about when your executive team needs updates on the performance of your current campaigns and initiatives? When that happens, your role pivots to being about communication and data visualization. With that in mind, here’s how to nail reports that are headed to upper management and/or your board: Questions to Address The first step to giving a clear, conclusive marketing report is identifying the questions […]
Written by Preston Parshall “Plans are only good intentions unless they immediately degenerate into hard work.” – Peter Drucker Since we started in 2014, we’ve been asked a lot of questions about who we are and our approach. The one question that we have been asked the most is a variation of these: “What’s your juice?” “What’s your differentiator?” and “What makes your team special?” At Fujisan Marketing, it all starts with thoughtful execution. Thoughtful execution is the cornerstone of any viable strategic plan or engagement. Whether you are launching […]
