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Guidance from our Digital Marketing Experts in Seattle
In manual bidding you tell Google how much you’re willing to pay for each click, automated bidding adjusts bids on your behalf to optimize for your goals. Automated bids are tweaked by Google in response to their performance and other insights, which in theory should make them more efficient. Within the automated bidding category is the further optimized Smart Bidding option. This is an automated bid setting that optimizes specifically for conversions or conversion value — that means it’s more specialized and better-suited to some goals, but you shouldn’t use […]
A good landing page can make a world of difference for your marketing — for both good and bad. A poorly-designed landing page can work against otherwise impeccably put-together campaigns and, on the other end, a great landing page will effectively close on all the other marketing efforts you’ve put in. Here’s some of our thoughts on what a good landing page looks like and what it can do for you. How does a brand benefit from a great lead-generating landing page? The benefits of a good landing page will […]
While we in the digital marketing world love to talk about fancy metrics and all sorts of gobbledygook, the truth is that all those depend, in some form or another, on words. No matter the medium of your ads, they can’t generate anything without words. Obviously we can’t talk about every online ad medium all in one blog post, so today we’re gonna focus on PPC ad copy, why it matters, and how to get it right. Before we get to the copy — what kind of text ads do […]
At Fujisan, we often hear people ask, “How do I know my digital advertising is performing at its best?” Well, if you aren’t auditing your PPC campaign, you don’t. The good news is that a PPC audit isn’t rocket science. Here are some areas to consider when approaching yours: Past Traffic & Performance This is a pretty standard foundation to start from. After all, how can you know how the account performs if you can’t compare to past metrics? Just like with all analysis, numbers need context. Ideally, the account […]
So, you want to improve your Google Ads campaigns? Enter Google Ads Campaign Experiments, or ACE for short. ACE is a feature that helps you measure the impact of potential changes before applying them to a campaign. When used properly, it does this as a vehicle for A/B testing. As we discussed in our previous post, A/B testing is essentially a process applying basic scientific principles to digital advertising. Following the first things we learned in elementary school science, this is achieved by comparing two versions of a campaign wherein […]
When it comes to PPC, it’s not a matter of hitting some settings and then just assuming they’ll do the trick. Well, we suppose you could do that, but it’s probably not a great call. The problem is that PPC campaigns and the factors involved in their success (or lack thereof) are not static — the internet and advertising thereon can be somewhat fickle, plus it’s likely you won’t have all the specs of your campaign perfectly dialed in at first. Hence, to get the most out of a campaign, […]
The online advertising landscape is rich with options from traditional platforms like Facebook to essential players such as Google. What many may overlook when spending precious advertising dollars is the younger, more visually focused option: Instagram. With various ad formats to choose from, this popular social media channel can yield a higher return on investment than its more well-known counterparts. In this post, we’ll examine the ins and outs of the platform, how to determine if the Instagram audience is right for your brand and how to get started if […]
The PPC For Beginners series is designed to help newcomers gain a high-level understanding of the functions for a successful PPC campaign. We recently published the first of our series, PPC For Beginners Pt. 1: Prepare, Target, and Remarket. While Part 1 explains how you can research and prepare for a successful PPC campaign, Part 2 delves into the most important properties of designing a strong and successful foundation. This is a continuation of Part 1 of our series. Our beginner’s series blogs build upon one another, therefore, we highly […]
Whether you’re a newcomer to the digital marketing world with no understanding of PPC or if you’re somewhat familiar, our PPC For Beginners blog series is a perfect place to start. It is written for beginners as a high-level description of the functions of a successful PPC campaign so you can make sure you’re fully informed before beginning your own campaign. What Is PPC? PPC stands for “Pay Per Click”, and it is an advertising tool that allows advertisers to bid for ad placement, most commonly in search engine results, […]
