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Guidance from our Digital Marketing Experts in Seattle
What’s changing about Google Ads Starting June 2021, Google’s updating their policy regarding advertising for healthcare and medicines. Already, pharmaceutical companies are only allowed to advertise prescription drugs in Canada, New Zealand, and the US, and they’re not allowed to advertise opioid prescription painkillers in any countries. The list of countries where they can advertise over-the-counter medications is larger, but still includes fewer countries than where you can’t advertise over-the-counter medicine. Similarly, online pharmacies have to be certified in order to run ads on Google. What will be new with […]
In search engine marketing, there’s a handful of extra steps you can take to get more out of your campaigns. These have the potential to really benefit your online goals. One of these tools is segmenting by audience types, which is a little extra effort for potentially a whole lot more for each cent you spend. Here’s why: Why leverage audiences in your search engine marketing? The one unifying reason to leverage audience types is the same as the reason for using many other search engine marketing tactics and tools: […]
Use Waze? We’re gonna guess, for many of you, the answer is a resounding “yes.” A traffic navigation map, Waze’s crowdsourcing features add another layer on top of other, more basic map apps. Because of this, it’s a favorite tool for many people on their commute or for any travelling by motor. But Waze’ benefits aren’t limited to its users; it also can be an extremely helpful digital marketing tool for brick-and-mortar businesses. Why’s that? Let’s dive into it. What is Waze advertising and what are its benefits? In Waze, […]
When it comes to PPC, it’s not a matter of hitting some settings and then just assuming they’ll do the trick. Well, we suppose you could do that, but it’s probably not a great call. The problem is that PPC campaigns and the factors involved in their success (or lack thereof) are not static — the internet and advertising thereon can be somewhat fickle, plus it’s likely you won’t have all the specs of your campaign perfectly dialed in at first. Hence, to get the most out of a campaign, […]
Long gone are the days of sifting through pages of unrelated products online. Google Shopping delivers an ecommerce service displaying similar items for sale across the Internet that objectively match a search query. Thanks to Google, window-shopping is not just for brick and mortar storefronts anymore. What Is Google Shopping? Google Shopping is a service that enables consumers to view and compare retail items side by side based on a Google search. A consumer that searches for “black leather gloves” no longer has to blindly click individual website links in […]
