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Guidance from our Digital Marketing Experts in Seattle
Local Services Ads are a format that allows you to not just advertise on Google, but also, receive leads to your business from potential customers on these ads, either as phone calls or messages. This platform also comes with a Local Services Ads app through which you can reply to messages, track bookings, and manage leads (although we should mention that messaging is currently only available in the US and Canada). There are a few different types of Local Services: Google Screened ads are tailored for professional services firms in […]
When it comes to PPC, it’s not a matter of hitting some settings and then just assuming they’ll do the trick. Well, we suppose you could do that, but it’s probably not a great call. The problem is that PPC campaigns and the factors involved in their success (or lack thereof) are not static — the internet and advertising thereon can be somewhat fickle, plus it’s likely you won’t have all the specs of your campaign perfectly dialed in at first. Hence, to get the most out of a campaign, […]
In essence, Google Ads scripts are simple JavaScript-based scripts that automate your Google Ads’ basic procedures and their reactions to and interactions with external data. (They also shouldn’t be confused with Google Apps Scripts, which allow users to create and publish add-ons that consolidate and enhance Google-based apps.) Google Ads Scripts help you save time and other resources in the long run, since they can automate common procedures that otherwise would have to be done manually. These procedures can include automatically adjusting keyword bid based on impression share. Scripts can […]
