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Guidance from our Digital Marketing Experts in Seattle
As part of a digital marketing team, you have a big job. Writing, analyzing, and using technology are all part of your core responsibilities. But what about when your executive team needs updates on the performance of your current campaigns and initiatives? When that happens, your role pivots to being about communication and data visualization. With that in mind, here’s how to nail reports that are headed to upper management and/or your board: Questions to Address The first step to giving a clear, conclusive marketing report is identifying the questions […]
As the old adage says, what gets measured gets improved. But in the world of SEO where everything gets measured, the number of metrics provided can feel paralyzing. You may think: What metrics matter the most to my business? How do I know if my site is performing well? How do I quantify my SEO efforts? Once I know what metrics to track, how do I apply the knowledge I gain to improve my site? Thankfully, if you have a website, you can use free digital marketing tools like Google […]
