Blog
Guidance from our Digital Marketing Experts in Seattle
Back in Ye Olden Times (like, 2019), creating a custom report was pretty dang easy: hit the “customization” tab… boom, you’re golden. Now with Google’s switch to GA4, this has become an unfamiliar task for most people marketing their business. It can feel like a pain and like you have to relearn everything from scratch again. Luckily, that’s exactly what we’re gonna cover. A quick intro to GA4’s custom reports (and why they matter) Within GA4, there are standard reports pre-configured into the dashboard already — these are of course […]
Worried about keeping up with Google’s algorithm and its occasional changes? First off, don’t be. (Or, don’t really be.) Google recently had a significant core update that’s worth dissecting, but in the end it’s mostly a good excuse to discuss A) Google’s priorities and B) how they affect you. This change should not mean an overhaul of your content strategies — unless said strategies needed overhauling anyway — but Google shows they’re continuing to place increasing significance on content integrity and quality. Here’s what we know: What is this “Google […]
