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Guidance from our Digital Marketing Experts in Seattle
When it comes to web traffic and visibility, content marketing is your friend. A strategy for this can be difficult to implement, so breaking it up into digestible stages can help you stay focused without biting off more than you can chew. Your first step in creating a clear blog and content strategy is identifying your customer’s journey. The Customer Journey and Content Marketing Commonly called “the conversion funnel” in marketing, we break the steps in this journey up between awareness, search, research, purchase, and experience. (Variations on this include […]
The first days of fall are upon us, and retailers everywhere are taking full advantage of the calm before the storm. As Halloween candy, Thanksgiving desserts, Black Friday coupons, and red and green tinsel begin to flood the local shopping malls, online retailers are also preparing their stores for the holidays. If you are an online retailer, you are about to enter your busy season. The time you put into preparing for this season will set the tone. In the upcoming weeks, you can either develop a record-breaking e-commerce plan […]