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Guidance from our Digital Marketing Experts in Seattle
Formerly Facebook Ads, Meta Ads are an unavoidable part of the digital marketing landscape now, whether you’re on the receiving end as an individual user or on the marketer side. Because of that, as a marketer, it’s easy to waste a bunch of money and do little other than annoy disinterested users if you don’t approach it right. So, to avoid that, we’ve taken a look at the importance of regularly adapting your ads and campaigns and a checklist for the elements to optimize. The Importance of Checking on Your […]
When it comes to your online marketing, simply having a presence is a big part of it. Having an engaging presence is better. Having a consistent and engaging presence is best. By creating content that helps your potential audience with your area of expertise and creates more pathways for people to find you, both you and your audience can benefit — provided that it is truly useful to them and not an absolute drivel that more and more brands are pushing out. In doing so, you’ll likely end up with […]
Meta advertising can be really effective at accomplishing your larger goals, whether that’s increasing reach, sales, leads, followers, or other options. And while that’s true, if you select the wrong objective you can end up wasting a lot of time, energy, and money. Here’s how to consider these objectives and make sure you’re choosing the right one for your campaign while taking other steps to optimize it. Meta campaign objectives Image source: facebook.com Historically, advertising on Meta-owned platforms like Facebook and Instagram came with many more objectives. Now there are […]
As you’ve probably noticed, digital marketing is emphasizing automation over manual inputs more than ever. Similar to how Google is leveraging Performance Max, Meta now has a similar offering, Advantage+ designed to further automate marketing efforts. But what is Advantage+? Is it really the same thing as Google’s Pmax? The answer: yes, kinda! It started as an option specifically for shopping campaigns but now is available across the architecture of a campaign, from ad sets to ads themselves. Per Meta, this ostensibly should improve your campaigns. Yet there are now […]
When it comes to Google advertising, the Google Search Partners Network is probably one of the more under-discussed tools it offers. Businesses and brands often wonder — with good reason — if the pros are worth it for the potential cons. After all, there is a certain level of ambiguity to it, and there’s far less control over ad placement on Google Search Partners than on Google proper. This uncertainty is exacerbated by the fact that Google doesn’t give a full list of sites or apps within this network, meaning […]
When running ads on Facebook and Instagram, understanding your competitor landscape is extremely helpful. This helps you learn more about how they’re approaching your shared target audience as well as gives you more context for your own work. Learning more about others’ approaches can give you insight into where you have an edge, what messaging you might be missing, and just generally provide inspiration and opportunities to get a leg up. Facebook page transparency Image Source: socialmediaexaminer.com In case you didn’t already know, you can find any active ad for […]
As far as social media advertising goes, LinkedIn holds both a unique position and multiple unique ad types and placements. (We discussed those different LinkedIn ads in a prior blog.) The ad types include options such as sponsored InMail, for which there isn’t really comparable on any other social media platform. Meanwhile, LinkedIn’s professional focus allows you to target audiences in realms that reflect that, such as by employment, education, seniority, etc. A more recent development here is a new ad type: Document Ads. Let’s dive into them. What are […]
We’ve discussed A/B testing before, but if you’re unfamiliar, it’s essentially a fancy name for a controlled experiment to test specific variables related to your site, ads, or other components of your online presence. Examples of variables you might test (albeit one at a time with other variables controlled for, because we’re scientific here) include ad creative such as copy or design, audiences whom you’re targeting, timing of ads, and loads of others. The category of ad can get especially granular, with specifics you can test including (but not limited […]
Besides being a fun acronym to say, FUDs are an important thing to consider regarding your website. “FUD” stands for fear, uncertainty, and doubt. Essentially, they’re the reasons visitors to your site might leave without purchasing your good or service in the first place. All else held constant, FUDs lead to a poor user experience. They can often prevent otherwise interested visitors from converting, whether that’s through making a purchase, submitting a lead, etc. This is because these fears, uncertainties, and doubts undermine a visitor’s trust — can they trust […]
Ah, Google. They have so many options for advertising, even just underneath the umbrella of “search ads.” Obviously, you have your basic search ads, but what about the other options that take search ads and pump them up a bit with new features? Well, today we’re here to talk about RSAs: Responsive Search Ads. A quick look at what they are and how they can spice things up Basically, RSAs are a search ad variant that combines Google’s machine learning and your own copy. This works by letting you plug […]
