Blog
Guidance from our Digital Marketing Experts in Seattle
We are pleased to announce a new member of the Fujisan Marketing team, Lolah Sharifova. We sat down with Lolah to learn more about her background in digital marketing as well as her hobbies outside of the workplace. Tell us about your digital marketing background prior to joining Fujisan Marketing. Prior to joining Fujisan, most of my experience was in paid social and content creation. I currently still make content for a Seattle based mattress and furniture store and have had prior experience in working on ad campaigns at a previous social media internship. I am […]
We are pleased to announce a new member of the Fujisan Marketing team, Bella Wysocki. We sat down with Bella to learn more about her background in digital marketing as well as her hobbies outside of the workplace. Tell us about your digital marketing background prior to joining Fujisan Marketing. As a senior studying marketing at the University of Washington, my core marketing classes have given me a taste of what a career in marketing could look like and have set me up with foundational marketing knowledge. Through my various past internships […]
We are pleased to announce a new member of the Fujisan Marketing team, Jayden Stevenson. We sat down with Jayden to learn more about her background in digital marketing as well as her hobbies outside of the workplace. Tell us about your Search Marketing background prior to joining Fujisan Marketing. Prior to Fujisan I spent almost six years in a small agency setting, learning every aspect of optimizing for organic search. This involved keyword research, competitive analysis, technical audits, schema, along with website development in HubSpot and WordPress. Why do you love digital marketing? I love digital marketing because it’s a great mix of creativity, problem-solving, […]
The online marketing world has lately been pretty shaken up by a recent Apple announcement about an update to iOS 14. What is it that could make digital advertisers everywhere rethink… well, a whole heck of a lot? Let’s go over it… First off: What’s the update and what will it impact? This is a big one. Among the components of the iOS 14 update are significant changes to data tracking. This will be applied to all apps, but the biggest app it affects will be, well… pretty much the […]
First off: why even have a blog? This is a pretty common thing to wonder for those who are just beginning their dive into an improved online presence. In some ways, it can feel like just another task in an area that can already be a bit overwhelming at first. But once you learn more about blogs’ role in your digital visibility, it’s clear they’re a really, really great tool. A blog can help answer people’s frequently asked questions, share industry news, and address informational intent from search engine users. […]
When someone hits “enter” on a search engine, what’s their purpose? Or at least, what’s their search’s purpose to them? Crucially, there is no one answer — so for Google, understanding the intention of someone’s search is the top priority. What does that mean for you? Consider the Chicken “How to make chicken.” If someone searches for that, the top results are for recipes. They’re blogs and videos, not brick-and-mortar businesses or products from an ecommerce site. That’s because Google knows that search is someone looking to learn, not buy. […]
As digital marketers, you certainly have your eye on how social media advertising can help your business. But for all they offer, many people stop after considering Facebook, Instagram, and Twitter. In that way, you might be missing out — there’s more to social media campaigns than those three. In fact, there’s three others that bring a lot of value to the table: LinkedIn, Reddit, and TikTok. But why’s that, and how do you take advantage of it? LinkedIn Let’s start off with LinkedIn, home of the business nerds. Depending […]
When advertising on Facebook, your goal is simple: get a high-quality return on your marketing investment. Whether that’s getting leads or selling a product, the principle behind them is all unified back to that. But, in order to actually achieve this, you can’t just setup an ad campaign, sit back, and relax. A good campaign requires you to be vigilant about its performance and learn from your advertising as it goes along. Then, you optimize. Why Bother With Facebook Campaign Optimization? There are multiple reasons to frequently optimize your ad […]
As a business in the 21st century, you’re online. Along with your work establishing an organic presence, a successful brand should also be investing in digital advertising. This includes search engine ads, which provide you with a handful of settings to play with. Among these are the match types — broad, broad modified, phrase and exact. All are great, but a common mistake is over-relying on phrase match. If you suspect you might do this — or just need to begin working on your search ads at all — we’ve […]
While programmatic display ads are a super useful component to online marketing, the act of getting them running can get kind of confusing. It doesn’t help that there’s a huge list of companies offering demand side platforms — DSPs, for short — to facilitate the application of display ads. There isn’t necessarily one “best” DSP, but there are a bunch of different ones with different features that are best-suited for different marketing scenarios. To help you decide which works best for you, here’s some of the top DSPs and what […]
