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Guidance from our Digital Marketing Experts in Seattle
As we’ve covered recently, universal Google Analytics is going away July 1 of 2023. This means, if you haven’t already begun preparing, you need to do so ASAP. With that in mind as you migrate to the new GA4 that’s replacing it, here are some key metrics we recommend tracking and changes to note in the new platform. (Image Source: roastmylandingpage.com) A reminder of what’s changing When moving to GA4, you’ll immediately notice that the whole interface is new. We empathize with the fact that a changing interface for anything […]
The online marketing world has lately been pretty shaken up by a recent Apple announcement about an update to iOS 14. What is it that could make digital advertisers everywhere rethink… well, a whole heck of a lot? Let’s go over it… First off: What’s the update and what will it impact? This is a big one. Among the components of the iOS 14 update are significant changes to data tracking. This will be applied to all apps, but the biggest app it affects will be, well… pretty much the […]
