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Guidance from our Digital Marketing Experts in Seattle
We’ve discussed A/B testing before, but if you’re unfamiliar, it’s essentially a fancy name for a controlled experiment to test specific variables related to your site, ads, or other components of your online presence. Examples of variables you might test (albeit one at a time with other variables controlled for, because we’re scientific here) include ad creative such as copy or design, audiences whom you’re targeting, timing of ads, and loads of others. The category of ad can get especially granular, with specifics you can test including (but not limited […]
Incorporating the LinkedIn Insight Tag to your website is essential for any ads you run on that platform. This includes campaigns for traffic, conversions, and more; by incorporating the insight tag, LinkedIn will be able to track user activity from both your ads and site, from there providing you with more in-depth understanding of how they’re working and user demographics. Let’s dive into this tag and how to use it! A quick rundown on what the Insight Tag is and how it works LinkedIn’s Insight Tag is pretty much the […]
When running ad campaigns on Facebook — er, uh, “Meta” — you can waste a lot of otherwise well-thought-out planning if you don’t get your audience right, too. There are a few good starting questions to ask yourself to make sure the audience you’re targeting is who you want. Are you targeting as many relevant users as you can? Do you have retargeting set up? Are your audience settings properly established? Formerly Facebook, Meta’s audience manager gives you a lot of marketing options. Here you can target your Instagram followers, […]
First off: What even are Facebook lead ads? Lead ads are an ad type specifically aimed towards finding users likely to be interested in your business. They’re available by using the lead generation campaign objective. When these users click on your ad, they’re directed to a pre-setup form that allows you to gather information about them. This form often includes some variation on name, email address, and maybe phone number and/or a few other spaces of information for the user to submit to you. Once a form is submitted, you […]
Every year, we see shifts in advertising strategies on Facebook based on their constantly evolving features and ad manager updates. In 2021, one of the most significant of these was the iOS14 update that changed the way iPhone user data is tracked (or not tracked). This of course impacted ad results and targeting, and marketers had to adapt. Along with outside changes, Facebook — or should we say “Meta,” no matter how much we might all roll our eyes at that rebranding — and its subsidiaries continue to refine what […]
Navigating advertising in the eCommerce landscape can be intimidating but it doesn’t have to be. Facebook, Instagram, and WhatsApp have features designed specifically to highlight eCommerce products. Alongside this, platforms are constantly changing, as are the ways people use them. Features that are relatively new to Facebook and its subsidiaries are valuable new assets for you to advertise your business and make your products stand out. Between Facebook, Instagram, and WhatsApp, there’s many useful ways to sell your products and get creative. Facebook, ads, and catalog sales Beyond just advertising […]
What’s the Facebook pixel, and how can it help you? Many digital marketers feel like the Facebook pixel works in mysterious ways. In simple terms, the Facebook pixel is a chunk of code that gives you more insight into users’ actions on your website after they’ve been directed there by a Facebook ad. This works by the pixel being alerted when someone takes a specified action on your site, and then reports that action to on your events manager. The more frequently these actions occur, the more data the pixel […]
What is influencer marketing and why is it useful? First thing’s first: We get it — the term “influencer” makes most of us roll our eyes, reasonably so. For many people, this word tends to conjure up images of vapid Instagram accounts that on the surface appear to be famous for just kind of looking pretty. Whatever your personal feelings about the concept, right now we recommend putting those on hold — and also acknowledging that “influencer” goes far beyond that stereotype. In general, influencers provide an opportunity for businesses […]
Today, we want to do a no-frills, centralized rundown of your advertising options on LinkedIn. If you’re considering marketing on LinkedIn but aren’t quite sure what your choices are and how they align with different advertising goals, we’ve got you covered. First off, what are the uses of advertising on LinkedIn? There’s two main purposes for LinkedIn marketing: business-to-business or “B2B” advertising and advertising to executives and other decision makers within a company or industry. (Obviously these are related and the lines of which is which can be kind of […]
Today we’re taking a broad look at social media paid advertising and some principles that will set you up for success. First off, a primer: A first look at paid social programming Before the “why,” let’s clearly establish this: paid social media marketing is one of the most important tools you can use in your whole digital marketing toolbook. The standard practice is to have paid campaigns running on at least one platform a month. This is a straightforward way to both maintain a consistent level of activity funnelling towards […]
