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Guidance from our Digital Marketing Experts in Seattle
If you’ve been running ads on Facebook or Instagram, you’ve probably noticed that the Meta Pixel that you’ve come to use — or Facebook Pixel, as it used to be called — has gone missing. And if you’re like a lot of people advertising on these platforms, you may have found this whole “where did my Meta Pixel go?” conundrum to be a pain. You’re not alone. As all users, both for business and personal, have noticed over the last decade-plus, that the Facebook/Meta is constantly changing the components of […]
Whether you’re on TikTok or not, you’ve probably seen some chatter about TikTok Shop. This is a super new (depending on when you’re reading this) e-commerce platform launched by TikTok in August 2023. Not only do we recommend familiarizing yourself with it, but we recommend doing that sooner rather than later, so you can take advantage of this new medium. Here’s why: TikTok Shop and its Advantages Similar to moves other social media platforms have made, TikTok Shop is TikTok’s foray into e-commerce. Essentially, it allows TikTok creators to sell […]
While some media companies have tried and failed in the past to axe everything else in favor of video, it is true that short-form video format has taken over the internet in the last few years. This is particularly true with the pandemic-fueled rise of TikTok and how that’s influenced Facebook and Instagram, who have explicitly stated their intention for the algorithm to prioritize video. Regardless of how you feel about how this affects your personal user experience, there’s no way around the fact that it means video is now […]
When running ads on Facebook and Instagram, understanding your competitor landscape is extremely helpful. This helps you learn more about how they’re approaching your shared target audience as well as gives you more context for your own work. Learning more about others’ approaches can give you insight into where you have an edge, what messaging you might be missing, and just generally provide inspiration and opportunities to get a leg up. Facebook page transparency Image Source: socialmediaexaminer.com In case you didn’t already know, you can find any active ad for […]
As far as social media advertising goes, LinkedIn holds both a unique position and multiple unique ad types and placements. (We discussed those different LinkedIn ads in a prior blog.) The ad types include options such as sponsored InMail, for which there isn’t really comparable on any other social media platform. Meanwhile, LinkedIn’s professional focus allows you to target audiences in realms that reflect that, such as by employment, education, seniority, etc. A more recent development here is a new ad type: Document Ads. Let’s dive into them. What are […]
In this age, when it comes to selling your work, it’s reallyhard to be successful without using Facebook or Instagram. And actually, according to market research, just over half of Facebook and Instagram users have purchased items they saw while scrolling and seeing a product catalog. So, let’s talk about this product catalog. What is it and why do you need it? Well, first, let’s address what it is: your Facebook catalog is where your information is stored regarding the products you’re advertising on Facebook, or on Instagram. So, basically, […]
We’ve discussed A/B testing before, but if you’re unfamiliar, it’s essentially a fancy name for a controlled experiment to test specific variables related to your site, ads, or other components of your online presence. Examples of variables you might test (albeit one at a time with other variables controlled for, because we’re scientific here) include ad creative such as copy or design, audiences whom you’re targeting, timing of ads, and loads of others. The category of ad can get especially granular, with specifics you can test including (but not limited […]
Incorporating the LinkedIn Insight Tag to your website is essential for any ads you run on that platform. This includes campaigns for traffic, conversions, and more; by incorporating the insight tag, LinkedIn will be able to track user activity from both your ads and site, from there providing you with more in-depth understanding of how they’re working and user demographics. Let’s dive into this tag and how to use it! A quick rundown on what the Insight Tag is and how it works LinkedIn’s Insight Tag is pretty much the […]
When running ad campaigns on Facebook — er, uh, “Meta” — you can waste a lot of otherwise well-thought-out planning if you don’t get your audience right, too. There are a few good starting questions to ask yourself to make sure the audience you’re targeting is who you want. Are you targeting as many relevant users as you can? Do you have retargeting set up? Are your audience settings properly established? Formerly Facebook, Meta’s audience manager gives you a lot of marketing options. Here you can target your Instagram followers, […]
First off: What even are Facebook lead ads? Lead ads are an ad type specifically aimed towards finding users likely to be interested in your business. They’re available by using the lead generation campaign objective. When these users click on your ad, they’re directed to a pre-setup form that allows you to gather information about them. This form often includes some variation on name, email address, and maybe phone number and/or a few other spaces of information for the user to submit to you. Once a form is submitted, you […]
