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Guidance from our Digital Marketing Experts in Seattle
Forget your experience with online marketing for a moment — what’s your process as a purchaser of items online? Initial things that come to mind are probably searching, browsing, filtering – and then? Would we be correct in guessing that ads pop up (no pun intended) somewhere after those? Whether you consciously thought about them or not when answering that question, ads on the digital marketplace — Amazon, specifically — are a huge part of the equation. A refresher on Amazon advertising and how it works Amazon ads are pretty […]
With all the venues on which to advertise, sometimes choosing which platforms to use can get overwhelming. But if you want one where ads can be precisely placed at the right time thanks to the platform’s massive array of user information — Amazon has all your bases covered. Love it or hate it, your audience is very likely on Amazon already. Amazon is a platform used by thousands of people every day to find everything from handmade soaps from artisan crafters to the newest gaming console to entire smart home […]
Comparing your own website performance versus your competitors might sound like a task that would distract you from other, more important business initiatives. After all, in the words of every sports coach ever, “We can only focus on improving ourselves each day instead of worrying about our opponents.” Would that not hold true with a business in the digital age, too? While that sentiment might be an important reminder to keep your vision clear, analyzing yours and your competitors’ website performance is useful in order to better understand how you […]
Written by Preston Parshall Learning from mistakes and constantly improving products is a key in all successful companies. ~ Bill Gates Everyone makes mistakes. When it comes to hearing about the experiences of people I respect, I’m much more interested in learning about their mistakes than their successes. There are a couple of reasons why. The first reason is that it takes great courage, openness, and humility to share what went wrong and how the issue was resolved. Secondly, hearing about mistakes is the quickest way to learn how others […]
The basics… RLSA stands for Remarketing Lists for Search Ads, and it has been a feature on Google Ads since 2013. Instead of targeting anybody searching for a given keyword on Google (or an affiliated search), RLSA specifically targets users who are searching for a keyword after having visited your site. Here, we’ll explore their results and how to best utilize them. How it Works The phrase “after having visited your site” probably brings up mental images of those stalker-ish visual ads for, say, adult diapers that follow you around […]
This is the third blog in our Path to a Happy E-Commerce Season series. Our blog series build upon each other, which is why we recommend reading them in order. Read Part 1: Preparation and Part 2: Execution if you haven’t already! If you’re reading this blog post, you have probably already created your holiday marketing campaigns and are currently monitoring them. Everything’s going smoothly, so you’re wondering what comes next. Consumers spent $108.15 billion online during the last two months of the year in 2017, which was a near […]
In the last post, we talked about the importance of reviewing and gaining insights from last year’s holiday sales, and we made a game plan for the new holiday season. In this post, you’ll learn to be prepared for emergencies and how to launch and manage your holiday marketing campaigns effectively. We’re here to help you tackle the holiday season with confidence! This is a continuation from Part 1 of the post, and we highly recommend reading Path to a Happy E-Commerce Season, Part 1: Preparation before diving into the […]
The first days of fall are upon us, and retailers everywhere are taking full advantage of the calm before the storm. As Halloween candy, Thanksgiving desserts, Black Friday coupons, and red and green tinsel begin to flood the local shopping malls, online retailers are also preparing their stores for the holidays. If you are an online retailer, you are about to enter your busy season. The time you put into preparing for this season will set the tone. In the upcoming weeks, you can either develop a record-breaking e-commerce plan […]
Long gone are the days of sifting through pages of unrelated products online. Google Shopping delivers an ecommerce service displaying similar items for sale across the Internet that objectively match a search query. Thanks to Google, window-shopping is not just for brick and mortar storefronts anymore. What Is Google Shopping? Google Shopping is a service that enables consumers to view and compare retail items side by side based on a Google search. A consumer that searches for “black leather gloves” no longer has to blindly click individual website links in […]
Even the greatest product or service will be unsuccessful if it never reaches the people that need it. Out of all the products and services flooding the Internet today, how do you make yours stand out from the pack, reach your customers where they are online, and cater to them in a way that will actually make a lasting impact? We believe that the most successful marketing campaigns begin with getting to know your customer. Who Is Your Audience? The first step in any marketing strategy is to define your […]
