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Guidance from our Digital Marketing Experts in Seattle
What is faceted navigation, why is it important, and how can it throw your SEO off? Faceted navigation is the feature on e-commerce sites where users have filter options to refine their product search. Depending on the type of product you could be looking at, you could have options to weed out products that aren’t of your preferred brand, size, color, etc.; for example, looking on a page that sells shoes, maybe you’d want to filter so you only see flats in size eight that are red. When visitors are […]
Today we’re taking a broad look at social media paid advertising and some principles that will set you up for success. First off, a primer: A first look at paid social programming Before the “why,” let’s clearly establish this: paid social media marketing is one of the most important tools you can use in your whole digital marketing toolbook. The standard practice is to have paid campaigns running on at least one platform a month. This is a straightforward way to both maintain a consistent level of activity funnelling towards […]
You might assume that digital radio ads only have an audio component, but there’s more to it than just that. Typically, online radio ads are a combination of audio and visual — audio creative is complimented onscreen with a banner ad that serves as a visual accompaniment. In some cases (like with Spotify) you also have the ability to run video ads. Spotify self-serve dashboard – review metrics for your digital radio campaign at any time. Spotify and Pandora are the two largest music streaming services that play ads. For […]
B2B Social Media Advertising: What Is It And Why Does It Matter? The two primary business “types” are business to customer (B2C) and business to business (B2B). Just like how they sound, B2C businesses sell to non-commercial customers — this includes brick-and-mortar or online shops — while B2B businesses sell to, obviously, other businesses and organizations. Some businesses can do a bit of both. Naturally, B2C is the darling of social media advertising since every single person on social media is a consumer. On the flipside, B2B marketing on social […]
When it comes to web traffic and visibility, content marketing is your friend. A strategy for this can be difficult to implement, so breaking it up into digestible stages can help you stay focused without biting off more than you can chew. Your first step in creating a clear blog and content strategy is identifying your customer’s journey. The Customer Journey and Content Marketing Commonly called “the conversion funnel” in marketing, we break the steps in this journey up between awareness, search, research, purchase, and experience. (Variations on this include […]
At Fujisan, we deal with digital marketing for businesses in many industries. But if there’s one industry whose purveyors often underutilize a platform with benefits specific to them, it would be autos and Amazon. Here’s why: Auto dealers’ hesitation and how they benefit from Amazon Ads In our experience, lots of car dealerships are a bit reluctant to dive into Amazon-based ads. Their concerns and questions are reasonable; the most common is “Well, nobody is going to buy one of our cars online, so why bother?” This is often accompanied […]
Sometimes when working with SEO, you feel like you’ve hit a ceiling. Every factor that goes into a high-performing site seems to be accounted for. So, what should you tackle when you feel like you’ve done it all? Audit, audit, audit When it feels like you’ve done all you can do, auditing is the first step to figure out what isn’t actually functioning as well as it could. There are many different programs that can help here; one, Screaming Frog, can alert you to missing or duplicate title tags and […]
The following is a collection of tips from the Fujisan Marketing SEO experts. They cover a range of SEO challenges and common e-commerce site problems along with our solutions and advice on how to create the best organic results. So, without further ado: Prioritize Mobile Or, at least, don’t neglect mobile. The fact is, while many companies devote more energy to and typically approach their site from the perspective of a desktop user, 57% of traffic comes from mobile or tablet users. If you’re primarily focusing on your site’s utility […]
Forget your experience with online marketing for a moment — what’s your process as a purchaser of items online? Initial things that come to mind are probably searching, browsing, filtering – and then? Would we be correct in guessing that ads pop up (no pun intended) somewhere after those? Whether you consciously thought about them or not when answering that question, ads on the digital marketplace — Amazon, specifically — are a huge part of the equation. A refresher on Amazon advertising and how it works Amazon ads are pretty […]
With all the venues on which to advertise, sometimes choosing which platforms to use can get overwhelming. But if you want one where ads can be precisely placed at the right time thanks to the platform’s massive array of user information — Amazon has all your bases covered. Love it or hate it, your audience is very likely on Amazon already. Amazon is a platform used by thousands of people every day to find everything from handmade soaps from artisan crafters to the newest gaming console to entire smart home […]
