Blog
Guidance from our Digital Marketing Experts in Seattle
We talk a lot about A/B testing at Fujisan because it’s really the backbone of improving your work. This makes sense — after all, it’s pretty much just the digital marketing application of scientific testing with controlled variables. You remember sixth grade science class: By testing between two versions of a situation with all variables controlled for except one, you can then see which modification to the uncontrolled variable leads to a certain outcome. Same here! With A/B testing as a digital marketer, you can compare the results for a […]
Image Source: https://www.impactmedia.co.uk/insights/unlock-the-power-of-enhanced-conversions-in-google-ads/ As concerns over user privacy grow, more regulatory bodies are passing rules limiting invasive tracking while at the same time browsers are similarly building in features to protect privacy. This means third-party cookies and related functions are being phased out, and businesses with online presences — AKA pretty much all of them like, presumably, yours! — will need to adapt accordingly. Luckily, there are newer options that allow you to still gather helpful information to optimize your digital marketing efforts — Google’s enhanced conversions is one of […]
What are social signals in the context of online engagement (and what aren’t they)? When we talk about social signals, we’re talking about information generated by social media interactions that act as a proxy for judging popular reception of that content. Or, in plain English: Likes, shares, comments, mentions… all the actions that signal “people are interested in this!” These are true of social media platforms like Facebook, Instagram, LinkedIn, Twitter/X, etc., although it’s important to keep an eye on how different platforms’ value for your objectives change — whether […]
If you’re a business advertising on Facebook or Instagram, you’re only as effective as the insights you get back. As backlash to more invasive data-gathering practices have grown and companies and governments have adapted to this, you’ll find that practices marketers used to rely on will become outdated. Regarding these evolutions and how they apply to Meta: Enter Conversions API. This is an API tool that connects your marketing information — events relating to your website, app, messaging, and in some cases offline — from, in Facebook’s words, your “server, […]
In the contemporary internet, there are so many different media options for conveying your point. Not only do you have written pieces available like here, but audio, video, images, infographics — there are so many forms that present themselves ideally to different concepts. Let’s look at some of your options and how to do them as well as possible: Multimedia content and the importance of presenting it optimally — for you and your users Really, this comes down to creating a page that’s not just informative for your visitors, but […]
We’ll keep this to the point: If you have video assets and run video ad campaigns, it’s a good idea to educate yourself on the basics of Google TV. This can be a really useful platform to increase the effectiveness of video campaigns you’re already running, or a motivator to start using the video medium because of Google TV’s potential. Let’s check it out: What is Google TV? Google TV is a specific type of Android TV OS interface and digital distribution service for movies and television. This is through search […]
If you haven’t heard of ad fatigue, you probably intuitively know what that means. And, if you know that, you know why it would be bad for your campaign. Decreased engagement, decreased conversions, and decreased sales overall are all a result of ad fatigue. Let’s look at what it is, what it does, and what you can do about it. Defining ad fatigue Surely you the reader have experienced this — as have we, as has pretty much everyone using the internet. Ad fatigue is when someone has seen the […]
With the inherent competition of Google Ads, any insight and advantage you can get is a plus. One of the key tools to combat that is Google’s Auction Insights, which provides helpful data about your ads and their performance, just like other metrics — but relative to your competitors. Let’s get into it: An intro to Auction Insights Auction Insights is Google Ads’ tool where you can compare your performance with other advertisers competing in the same auctions. This gives you greater transparency on how you’re faring in relation to competitors […]
Many B2B businesses mistakenly assume TikTok can’t drive leads for their purposes, instead taking for granted that TikTok is simply consumer-facing. In fact, TikTok’s explosive growth means it’s actually quite valuable for businesses of all types. At Fujisan, we love using TikTok for our clients because there’s just so much engagement across a surprisingly diverse group of demographics. In other words: Even if you don’t think TikTok is right for you, there’s a pretty good chance it is. Why TikTok can actually be an essential tool for B2B marketing Despite […]
While social media advertising has become a critical component of the online marketing ecosystem, some platforms are more high-profile than others. Instagram, Facebook, YouTube — those tend to be the first place many businesses and brands think of, but thinking outside that obvious box, there are other avenues that can be more effective and efficient if you play it right. Enter Pinterest. Pinterest has been around for well over a decade and is still going strong — and arguably is even better-suited to the current era of visual content than […]
