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Guidance from our Digital Marketing Experts in Seattle
One of the fundamental maintenance tasks for a search marketer is checking up on your search term reports. If you’ve been doing this for a while (2014 or earlier, to be exact), you might also know them by their predecessor’s name of search query reports, or SQRs. At Fujisan, we also understand that a big part of this is one of the most nuanced, “human” tasks we do; that is, deciphering the intent behind people’s searches. In a world where so much is based on automation and algorithms, this is […]
In this age, when it comes to selling your work, it’s reallyhard to be successful without using Facebook or Instagram. And actually, according to market research, just over half of Facebook and Instagram users have purchased items they saw while scrolling and seeing a product catalog. So, let’s talk about this product catalog. What is it and why do you need it? Well, first, let’s address what it is: your Facebook catalog is where your information is stored regarding the products you’re advertising on Facebook, or on Instagram. So, basically, […]
No matter the size of your business, as a digital marketer you’ve presumably become familiar with Google Analytics. As they do every so often, a change is coming to GA that you have to adapt to. As you may already know, GA4 gives you the ability to create custom reports and dashboards, but, it also provides templates and basic reports. And usually, these templates and basic reports are good for most, but if you are looking to take a deeper dive and create new reports or edit existing ones, you […]
When you search for something on, say, Google, you see your standard search results on the SERP. But some results — known as rich snippets or rich results — include further information from structured data included in their corresponding page’s HTML. One common example of a rich snippet is a review on a page in your search results. What creates these rich snippets? Schema. Schema markup is a piece of code that search engines can read to better understand your site’s content. This code is read by all the biggest […]
The platform Unbounce is a tool that helps you create compelling, effective landing pages that do exactly what its name suggests: Keep people from “bouncing” away! Landing pages are so important, and this platform is so helpful, that it’s something we recommend for pretty much everyone. It makes it easy to create these pages, provides you with templates to customize, and, crucially, has helpful testing capabilities. This introductory guide will help you with the basics for using it to create the best landing pages and drive conversions. About your Unbounce […]
As a business owner, you’re probably well-versed in advertising online with help from many different platforms. If you’re like most, the one you’re most familiar with is probably Google Ads. However, here is the latest scoop, Google is part-way through transitioning its Ads users towards an upgraded version of its platform, called Performance Max. This might not be so much of a secret, as you may have already noticed your own local campaigns might have recently upgraded automatically to performance max during August and September, which was precisely when Google […]
Depending on the nature of your business, you likely have a physical location where you’re based. The most common of these are brick-and-mortar stores — we’ll be focusing mostly on those stores in this post — or offices and meeting spaces where work is done with clients and customers. Assuming you’re running ads for this kind of business, its location becomes quite important; for example, for a storefront, foot traffic is key to its success. Making store locations clear in your online advertising and site removes a barrier for potential […]
Google Search Console — more easily called GSC — is a platform that helps you better understand and improve your site’s Google Search performance, as well as identify and fix any search problems that arise. GSC helps you: If you have a site for your business — which, if you have a business, should be the case — then we highly recommend signing up for GSC. And Google recommends that, too! Whether you’re an SEO specialist, site administrator, web developer, or simply the owner of a business, if you’re involved […]
A conversion tracking setup consists of three essential components: Google Tag Manager, Google Analytics, and your website platform itself. The site platform is also referred to as a content management system, or CMS. These platforms work together starting with Google Tag Manager, wherein you create tags, which fire off when a trigger is, ahem, triggered by a user completing its associated action while on your site. Both the tag and the trigger is something you create and apply. The “event” corresponding to this tag is created in Google Analytics and […]
If you frequently work in the online marketing sphere, you’re almost certainly familiar with SEO and UX. For those who maybe aren’t as immersed in that world and aren’t familiar, SEO stands for search engine optimization, while UX is an abbreviation for user experience. Not only do both of these affect the other, but there are also many crossovers in the ways we evaluate and approach them. Let’s take a look at how they’re unified, where they’re distinct, and how to make the most out of both: Basics of SEO […]
