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Guidance from our Digital Marketing Experts in Seattle
In 2006, the word “Google” was added to the Oxford English Dictionary. Its induction is a representation of how Google has grown from a fleeting pop culture reference to a permanent part of our world history. With Google planted firmly as the biggest, baddest search engine monster in the industry, do alternative search engines like Bing even stand a chance to compete against it or share its spotlight? And what does that mean for digital advertising? At Fujisan Marketing, we get asked about Bing all the time, often as it […]
THE MYTH: “We don’t need Facebook. We’re a B2B company.” It is a common misconception that Facebook has no place for companies who are marketing to other companies. There is a belief that Facebook’s marketing value begins and ends with B2C marketing and sales, but nothing could be further from the truth. For years, Facebook has been a key player in digital marketing and has gained a reputation for being a strong B2C marketing platform. Through eye-catching, click-worthy advertisements, B2C marketers have found new customers, gained audience insights, cultivated interest, […]
From ‘301 Redirects’ to ‘YouTube’, and ‘Alt Text’ to ‘UTM Tracking’, we’ve put together your ultimate guide to all things digital marketing. Whether you’re new to the industry or just need a quick refresher, we have 108 helpful terms that all marketers should know. # 301 Redirect: A permanent redirect from an old URL to a new URL. This is a commonly used method to keep pre-existing traffic directed to a website when the website is redesigned or a web page and its URL are updated. 404 Error: An error […]
After countless hours of gathering data, analyzing patterns, predicting trends, and gaining insight, there’s still that looming, final piece of the puzzle: Data presentation. Presenting all your data and related information in a cohesive, visually appealing way can feel like a big, unpleasant, yet unavoidable hurdle. With Google Data Studio, you can quickly design beautiful, comprehensive reports, and save your energy for what you do best. What Is Google Data Studio? Google Data Studio is the newest addition to the Google Analytics 360 Suite. This tool makes it easy to […]
Written by Preston Parshall “Plans are only good intentions unless they immediately degenerate into hard work.” – Peter Drucker Since we started in 2014, we’ve been asked a lot of questions about who we are and our approach. The one question that we have been asked the most is a variation of these: “What’s your juice?” “What’s your differentiator?” and “What makes your team special?” At Fujisan Marketing, it all starts with thoughtful execution. Thoughtful execution is the cornerstone of any viable strategic plan or engagement. Whether you are launching […]
The PPC For Beginners series is designed to help those who are new to PPC gain high-level knowledge of the functions of a successful PPC campaign. This is the third blog in our PPC for Beginners series. Our beginner’s series blogs build upon one another, therefore, we highly recommend reading them in order. Click the links to read PPC For Beginners Pt. 1: Prepare, Target, and Remarket and PPC For Beginners Pt. 2. Build Your Foundation. Read on to learn about how Ad Extensions can benefit your PPC campaign. If you’ve […]
The PPC For Beginners series is designed to help newcomers gain a high-level understanding of the functions for a successful PPC campaign. We recently published the first of our series, PPC For Beginners Pt. 1: Prepare, Target, and Remarket. While Part 1 explains how you can research and prepare for a successful PPC campaign, Part 2 delves into the most important properties of designing a strong and successful foundation. This is a continuation of Part 1 of our series. Our beginner’s series blogs build upon one another, therefore, we highly […]
Whether you’re a newcomer to the digital marketing world with no understanding of PPC or if you’re somewhat familiar, our PPC For Beginners blog series is a perfect place to start. It is written for beginners as a high-level description of the functions of a successful PPC campaign so you can make sure you’re fully informed before beginning your own campaign. What Is PPC? PPC stands for “Pay Per Click”, and it is an advertising tool that allows advertisers to bid for ad placement, most commonly in search engine results, […]
This is part two of our three part series on Facebook Advertising for Beginners. For part one of our series, read Facebook Advertising For Beginners, Part 1: Research and Setup. With the right design, execution, and management, Facebook Advertising can be a cost-effective and fruitful way to market your business to the right audience at the right time, and reach the people who are most likely to convert. However, Facebook ads only serve to catch the attention of the Facebook user to get them to click; the action a user […]
Social media advertising is one of the most cost-effective forms of advertising available to businesses today. With a whopping total of over 100 billion active users on Facebook, it’s no wonder why Facebook advertising has grown in popularity. Facebook advertising is one of the biggest advertising platforms on the Internet today, capturing 34.5% of total display advertising spending in the U.S. But even when Facebook is the perfect platform for company advertising, it takes more than a great product to get noticed. With the rise in social media marketing and […]
