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Guidance from our Digital Marketing Experts in Seattle
The PPC For Beginners series is designed to help newcomers gain a high-level understanding of the functions for a successful PPC campaign. We recently published the first of our series, PPC For Beginners Pt. 1: Prepare, Target, and Remarket. While Part 1 explains how you can research and prepare for a successful PPC campaign, Part 2 delves into the most important properties of designing a strong and successful foundation. This is a continuation of Part 1 of our series. Our beginner’s series blogs build upon one another, therefore, we highly […]
Whether you’re a newcomer to the digital marketing world with no understanding of PPC or if you’re somewhat familiar, our PPC For Beginners blog series is a perfect place to start. It is written for beginners as a high-level description of the functions of a successful PPC campaign so you can make sure you’re fully informed before beginning your own campaign. What Is PPC? PPC stands for “Pay Per Click”, and it is an advertising tool that allows advertisers to bid for ad placement, most commonly in search engine results, […]
This is part two of our three part series on Facebook Advertising for Beginners. For part one of our series, read Facebook Advertising For Beginners, Part 1: Research and Setup. With the right design, execution, and management, Facebook Advertising can be a cost-effective and fruitful way to market your business to the right audience at the right time, and reach the people who are most likely to convert. However, Facebook ads only serve to catch the attention of the Facebook user to get them to click; the action a user […]
Social media advertising is one of the most cost-effective forms of advertising available to businesses today. With a whopping total of over 100 billion active users on Facebook, it’s no wonder why Facebook advertising has grown in popularity. Facebook advertising is one of the biggest advertising platforms on the Internet today, capturing 34.5% of total display advertising spending in the U.S. But even when Facebook is the perfect platform for company advertising, it takes more than a great product to get noticed. With the rise in social media marketing and […]
If you work with us or follow our blog, you know that we’re highly motivated by data and efficiency. Our appetite for data makes us partial to Google Tags, and our appreciation of efficiency draws us to Google Tag Manager: A free tool that makes complex data tracking easy to manage; bringing all of your code, tags and triggers in one place for simple and effective tag management. Note: Google Tag Manager can be used for both websites and mobile applications; for the sake of simplicity, we’ll refer only to […]
As the old adage says, what gets measured gets improved. But in the world of SEO where everything gets measured, the number of metrics provided can feel paralyzing. You may think: What metrics matter the most to my business? How do I know if my site is performing well? How do I quantify my SEO efforts? Once I know what metrics to track, how do I apply the knowledge I gain to improve my site? Thankfully, if you have a website, you can use free digital marketing tools like Google […]
If you get called in for an interview at your dream company, you may decide to ask a current employee for a referral. If this employee is highly esteemed at that company, their reference will weigh heavily, if they’re not, their reference may actually hurt your chances. On the same note, if the same employee vouches for you, you get the job, and you turn out to be a trustworthy, quality employee, that will reflect positively on both of you. For a website, links act similarly as references. If the […]
If you’re in the digital marketing space and have run across the term Programmatic Advertising, you may have a difficult time finding descriptions that are easy to understand, and don’t require you to already be a digital advertising expert. That’s why we’ve made this beginners guide. Programmatic Advertising is a complicated concept to grasp, so don’t feel discouraged if it takes a little while to wrap your head around it.. To understand Programmatic Advertising, you must first have a basic understanding of the digital ad space and process of buying […]
With a whole arsenal of tools to help marketers gain exposure, including social media, physical mail, TV ads, and paid online ads, email marketing continues to be proven as one of the most powerful methods for converting contacts into customers. Here are just a few of the reasons email marketing is still relevant, and a few ways you can optimize email marketing to drive conversions. Email Marketing Relevancy Wide Marketing Reach With rapidly rising numbers of social media users, email still prevails as the most widely used online platform, boasting […]
There is some confusion about what a landing page is and is not. As you read on, you’ll understand the characteristics of a landing page, and how you can design effective landing pages to collect data to benefit your company and optimize your online marketing efforts. A Landing Page Is: A landing page is a solo webpage with a focused sales pitch that is designed to get a visitor to take action. A landing page contains a form to collect visitor information. A ‘form’ on a webpage is a section […]
