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Guidance from our Digital Marketing Experts in Seattle
If you’re running a company, what do your content marketing efforts look like? If you read that question and asked, “What?” or answered, “I don’t know,” then good news! We have just identified one concrete area that will make your business better. In 2020, content marketing has become a central pillar of successful digital marketing. If you’re not utilizing it, you’re hurting yourself. We cannot stress enough: this medium is here to stay, and it’s your friend. So, how does good content marketing benefit you? People Like It Simply put: […]
We are so excited to share our brand-new eBook: Fujisan Marketing’s Digital Marketing Handbook. This eBook is a collection of advice that ranges from SEO basics to Programmatic Advertising. Digital Marketing doesn’t need to be scary, and we wanted all marketers to have a guide for helping them grow. Read this and help your company become a vision of success! Click here to download.
Landing pages are critical in helping generate leads, sharing what sets your product or service apart, and turning users into customers. Online marketers hit at a higher rate by sending traffic to a dedicated landing page instead of an existing generic homepage. But not all landing pages are equal. So, what is it that makes an effective landing page? Here is what to consider when creating one: There’s No Such Thing As a Perfect Landing Page As easy as it would make everything, there’s no one perfect landing page. Since […]
When you’re running a campaign with search ads, the first thing that you think of doing is probably bidding on search terms that are directly related to your product, company, or brand. And that’s good! However, it shouldn’t overshadow the importance of competitor keyword bidding. Competitor keyword bidding is simple: running ads for keywords related to a competitor. This is an easy way to get more views and traffic by people who are looking for a competitor. However, this works both ways — if you employ a tactic like this […]
When it comes to web traffic and visibility, content marketing is your friend. A strategy for this can be difficult to implement, so breaking it up into digestible stages can help you stay focused without biting off more than you can chew. Your first step in creating a clear blog and content strategy is identifying your customer’s journey. The Customer Journey and Content Marketing Commonly called “the conversion funnel” in marketing, we break the steps in this journey up between awareness, search, research, purchase, and experience. (Variations on this include […]
Of all the areas of digital marketing that we deal with at Fujisan Marketing, the thing that makes it all possible is tracking. Or, rather, all our digital marketing efforts would be moot if we had no idea how well they were working. Because of this, no matter how great your online marketing is otherwise, you can’t really do anything with it — much less adapt and improve — if you don’t know the final results it’s getting you. With that in mind, it is vital to have functioning, accurate […]
We are pleased to announce the new Office Manager for our Fujisan Marketing team, Micaela Gonzales. We sat down with Micaela to learn more about her background in digital marketing as well as her hobbies outside of the workplace. Tell us about your background prior to joining Fujisan Marketing? I am originally from Texas but came over to Seattle so that I could attend Cornish College of the Arts. I graduated a year early in 2018 with a degree in Dance Performance and worked at a health clinic before this. […]
At Fujisan, we often hear people ask, “How do I know my digital advertising is performing at its best?” Well, if you aren’t auditing your PPC campaign, you don’t. The good news is that a PPC audit isn’t rocket science. Here are some areas to consider when approaching yours: Past Traffic & Performance This is a pretty standard foundation to start from. After all, how can you know how the account performs if you can’t compare to past metrics? Just like with all analysis, numbers need context. Ideally, the account […]
At Fujisan, there are a handful of pitfalls we regularly see when conducting PPC audits or taking over account management. Otherwise well-run Google Ads accounts will end up underperforming due to just one or two neglected factors. Here are some of the things we run into that will hurt your digital marketing efforts: Few or No Optimizations in the Change History The change history is a tool that allows you to view any changes you’ve made to your Google Ads account — all changes from the past two years will […]
So, you want to improve your Google Ads campaigns? Enter Google Ads Campaign Experiments, or ACE for short. ACE is a feature that helps you measure the impact of potential changes before applying them to a campaign. When used properly, it does this as a vehicle for A/B testing. As we discussed in our previous post, A/B testing is essentially a process applying basic scientific principles to digital advertising. Following the first things we learned in elementary school science, this is achieved by comparing two versions of a campaign wherein […]
