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Guidance from our Digital Marketing Experts in Seattle
What is faceted navigation, why is it important, and how can it throw your SEO off? Faceted navigation is the feature on e-commerce sites where users have filter options to refine their product search. Depending on the type of product you could be looking at, you could have options to weed out products that aren’t of your preferred brand, size, color, etc.; for example, looking on a page that sells shoes, maybe you’d want to filter so you only see flats in size eight that are red. When visitors are […]
What’s a UTM parameter, and how do you use them? UTM stands for “urchin tracking module,” and it’s a collection of five URL parameters you can implement to track your online marketing campaigns’ effectiveness. When somebody is referred to your site by an external link, the applied UTM parameters get sent to your Google Analytics. From there, you can see the subsequent data in your Campaigns reports. Screenshot of Google Analytics user activity To access the above view, open Google Analytics, select the dropdown for Acquisition, then All Traffic, then […]
A good landing page can make a world of difference for your marketing — for both good and bad. A poorly-designed landing page can work against otherwise impeccably put-together campaigns and, on the other end, a great landing page will effectively close on all the other marketing efforts you’ve put in. Here’s some of our thoughts on what a good landing page looks like and what it can do for you. How does a brand benefit from a great lead-generating landing page? The benefits of a good landing page will […]
What’s the Facebook pixel, and how can it help you? Many digital marketers feel like the Facebook pixel works in mysterious ways. In simple terms, the Facebook pixel is a chunk of code that gives you more insight into users’ actions on your website after they’ve been directed there by a Facebook ad. This works by the pixel being alerted when someone takes a specified action on your site, and then reports that action to on your events manager. The more frequently these actions occur, the more data the pixel […]
Google’s a necessity for any business in 2021. It’s also never staying still. This can be super helpful for your business — so long as you keep up with and utilize Google’s changes. Most recently, they’ve got a handful of changes to Google My Business. Here’s what they do and how you can take advantage of them: First off: New attributes Between the end of 2020 and the first half of 2021, there have been quite a few changes here. For starters, there have been a lot of updates to […]
We are pleased to announce the newest member of the Fujisan Marketing team, Emily Lewis. We sat down with Emily to learn more about her background in digital marketing as well as her hobbies outside of the workplace. Tell us about your Search Marketing background prior to joining Fujisan Marketing. My background and experience are primarily in paid social and social media marketing; prior to joining the Fujisan team I worked as a digital marketer developing social media strategy for clients in a variety of B2C and B2B industries. I’m […]
While we in the digital marketing world love to talk about fancy metrics and all sorts of gobbledygook, the truth is that all those depend, in some form or another, on words. No matter the medium of your ads, they can’t generate anything without words. Obviously we can’t talk about every online ad medium all in one blog post, so today we’re gonna focus on PPC ad copy, why it matters, and how to get it right. Before we get to the copy — what kind of text ads do […]
What is influencer marketing and why is it useful? First thing’s first: We get it — the term “influencer” makes most of us roll our eyes, reasonably so. For many people, this word tends to conjure up images of vapid Instagram accounts that on the surface appear to be famous for just kind of looking pretty. Whatever your personal feelings about the concept, right now we recommend putting those on hold — and also acknowledging that “influencer” goes far beyond that stereotype. In general, influencers provide an opportunity for businesses […]
A look at content and why it matters “Content” is such a commonly-used word in the online sphere, it borders on cliché. It’s ubiquitous not just in the marketing world — “content creator” is the new name for anyone who makes anything online, regardless of medium or, at times, quality. It’s the same for your business (although quality, in this case, very much matters) — content can be anything! Text, audio, images, video; it all works. The main thing people often think of as content is a blog, but it […]
Of all the apps, tools, and platforms Google offers, Google Trends is one that can often be overlooked by both online advertisers and regular people alike. It’s not ubiquitous like YouTube, Maps or Gmail, and not built-in to your work role as a marketer like Google Ads. But it can be really helpful, is immediately accessible to even the most tech-illiterate, and has multiple uses. So why don’t more businesses use it? First off — what is Google Trends? Google Trends is a completely free tool offered by Google that […]
