What is AI traffic, and how is it impacting us in 2026 and beyond?  To start, let’s define AI traffic: This is simply traffic occurring from users discovering your content via generative AI platforms or AI-assisted search systems, such as from Google’s pivot towards prioritizing AI (which in turn pushes organic content down below the fold, but that’s a whole other topic of conversation).  Because of this change in systems, our relationship with traditional traffic-measuring models — clicks, impressions, and the like — is changing accordingly. AI summaries and “answers” are having a massive impact on […]