When running in-feed style ads on TikTok, you have two main choices: Spark Ads, and Dark (also just called “non-Spark”) Ads.  Spark Ads boost an organic TikTok post, while Dark Ads are created and published through Ads Manager itself. The latter is then not tied to an organic post or account presence — TikTok frames these dark ads as using custom identity for regular in-feed ads.  This all matters because the format you choose here changes how users can interact with your ad: what they can click, where they can go, and what kind […]