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Guidance from our Digital Marketing Experts in Seattle
Today, voice search and its cousin, AI-powered search experiences have become more and more prevalent in our daily lives. These include search functions like smart speakers, mobile assistants, and AI Overviews from Google. Increasingly, these are not just taking up more of the search ecosystem but are themselves overlapping. Voice searches are search engine queries that are spoken instead of typed and are longer and more conversational in nature. This includes being far more likely to be “full” questions as opposed to shorter keyword-based queries. They’re often made through platforms like Siri or Google’s voice search option. About one-in-five internet […]