An editorial calendar sounds a lot fancier than it is; yes, it is a strategic planning tool that’s valuable for organizing your output, whether you’re a one-person brand or a giant organization — but in the end it’s A) a calendar for B) the media you publish. Some might say “content.” Really, so much of the success of your online presence — and through extension, business itself — can be traced back to the (quality) content you contribute. And a big factor in that success is influenced, in the long […]