As we’ve covered recently, universal Google Analytics is going away July 1 of 2023. This means, if you haven’t already begun preparing, you need to do so ASAP. With that in mind as you migrate to the new GA4 that’s replacing it, here are some key metrics we recommend tracking and changes to note in the new platform. (Image Source: roastmylandingpage.com) A reminder of what’s changing When moving to GA4, you’ll immediately notice that the whole interface is new. We empathize with the fact that a changing interface for anything […]