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Guidance from our Digital Marketing Experts in Seattle

What’s a UTM parameter, and how do you use them? UTM stands for “urchin tracking module,” and it’s a collection of five URL parameters you can implement to track your online marketing campaigns’ effectiveness. When somebody is referred to your site by an external link, the applied UTM parameters get sent to your Google Analytics. From there, you can see the subsequent data in your Campaigns reports. Screenshot of Google Analytics user activity To access the above view, open Google Analytics, select the dropdown for Acquisition, then All Traffic, then […]
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Stay in the know with the latest industry news and insights from our digital marketing experts. As a bonus, our comprehensive eBook will help you fulfill your company's vision of success!
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Search
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Sign up for our newsletter and get our free Digital Marketing Handbook
Stay in the know with the latest industry news and insights from our digital marketing experts. As a bonus, our comprehensive eBook will help you fulfill your company's vision of success!
Fujisan Marketing's Digital Marketing Handbook
Search
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Sign up for our newsletter and get our free Digital Marketing Handbook
Stay in the know with the latest industry news and insights from our digital marketing experts. As a bonus, our comprehensive eBook will help you fulfill your company's vision of success!
Fujisan Marketing's Digital Marketing Handbook