In order to understand your marketing performance across an area as vast as the internet, one of the tools that’s here to help you out is Google Analytics’ channel groupings. What are they? Essentially, these are eight default channels that divide your traffic sources into eight different categories: organic search, paid search, display, email, referral, social, direct, and (other). Today we’re gonna look at what each of these consist of. To view these metrics, you’ll want to pop on over to the Acquisition section in the side menu of Google […]