We are pleased to announce the newest member of the Fujisan Marketing team, Alec Hider. Alec joined us in November 2023. We sat down with Alec to learn more about his background in digital marketing as well as his hobbies outside of the workplace.

Tell us about your Search Marketing background prior to joining Fujisan Marketing.

Prior to joining Fujisan Marketing, I worked at an agency in Columbus, Ohio, where my journey in Search Engine Marketing began. I created Google Ads, Microsoft Ads, Google Local Service Ads and more for an endless mix of clients in several industries, building my foundation in SEM. I have experience with all facets of Paid Search, including creating entirely new accounts from scratch, creating and managing new campaigns in existing accounts and auditing existing ones and documenting recommendations. 

Why do you love digital marketing?

I love digital marketing because we work closely with local business owners, get to know them and their businesses, then create PPC campaigns that drive relevant leads for them. For me, there is nothing more rewarding than understanding a client’s business to help drive tangible improvements in lead quality and revenue. Seeing our digital marketing and PPC campaigns come to fruition, along with building lasting relationships with teammates and clients from all walks of life, will always keep the flame that is my love for digital marketing blazing strong.  

How do you feel about being a professional in our industry?

Being a professional in the digital marketing industry requires us to be proactive and adaptive on Google’s latest algorithm updates and trends. These changes keep my days unique, and I really enjoy going into each day not knowing what to expect. It is essential for us to stay on top of new features in Paid Search to continue providing the best possible expertise and results for our clients.  

In marketing, working with clients in an immense variety of industries and learning how to effectively promote them ignites my overall curiosity to learn, and provides a great feeling about working in our industry. There is nothing quite like seeing businesses we serve in the community and knowing we are an integral part of helping them grow a customer base.  

What are some hobbies that you really enjoy?

At the moment, my favorite hobbies are traveling, hiking, sports and most forms of comedy. I’m always looking for somewhere new to visit or a new trail to enjoy a summit beer. I’ve loved the hiking in Washington so far and can’t wait to explore more this summer.  

When the weather doesn’t cooperate, I’m likely listening to Chris Rock, Jimmy Carr or Bill Burr stand up and looking for a good Basketball game to watch – just with a couch beer instead of a summit beer.  

Fun Fact: I’ve ridden an Ostrich in South Africa.  

Where is your next big vacation?

I’m currently in the process of renewing my passport and hope to make plans for visiting Japan once that’s completed. I’ve visited 40 states and 23 countries and can’t wait to keep growing that number in 2024.