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Guidance from our Digital Marketing Experts in Seattle
A while back we gave a beginner’s overview on advertising on YouTube on the Fujisan blog. That piece included a quick look at the different ad types available, and recently we’ve been wanting to look at those closer. So today, we’re focusing on just that — the ad types and their uses and benefits. There are six choices when advertising on YouTube: Skippable in-stream ads Non-skippable in-stream ads Video discovery ads Bumper ads Outstream ads Masthead ads Let’s start at the beginning with the first. Skippable in-stream ads Example of […]
If you’re running a business in 2020, you’ve got an online presence. (Or, at least, we really, really hope you do.) And if you’ve got an online presence, you’re hopefully doing the work to expand that presence through organic and advertising efforts. And if your advertising includes YouTube, there’s a handy little tool that can help you make the most out of your effort there. That tool’s called Reach Planner, and it’s your friend. Here’s why. So, what is YouTube Reach Planner? In one sentence: It’s a Google Ads tool […]
Seeing as it’s 2020, we’ll assume you’re well-versed in YouTube advertising at least from the point of view of a YouTube viewer. Given how familiar we all are with YouTube ads, that certainly gives you (along with all advertisers) an advantage with this medium; from a content perspective, you know exactly what makes a YouTube ad insufferable (or worse, immemorable) versus what makes an ad on this platform effective. Other than its properties as a vehicle for content, YouTube has other benefits that are more in line with the focus […]
