Whether you use it or don’t, love it or hate it, voice assistants and their search capabilities are here to stay. In fact, not only are they here to stay, but they’re continually taking up a greater role in our lives. With this in mind, marketers are wise to keep an eye on voice search and how it affects digital marketing. Here’s some thoughts on tackling this challenge proactively: Voice Search Basics Voice search is based on speech recognition technology, which works by taking phonemes and translating them into letters. […]