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Guidance from our Digital Marketing Experts in Seattle
While some media companies have tried and failed in the past to axe everything else in favor of video, it is true that short-form video format has taken over the internet in the last few years. This is particularly true with the pandemic-fueled rise of TikTok and how that’s influenced Facebook and Instagram, who have explicitly stated their intention for the algorithm to prioritize video. Regardless of how you feel about how this affects your personal user experience, there’s no way around the fact that it means video is now […]
In the world of online advertising, it takes exceptionally eye-catching, attention-grabbing campaigns to stand out above the clutter. It stands to reason that now more than ever marketers are turning to video. As advertising evolves, video advertising is becoming a progressively more popular marketing tactic for bringing awareness of a brand or product to an online audience. Benefits Of Video Marketing Through well-designed video advertisements, brands can command attention, convey much more than just their typical sales pitch, and reap a number of other benefits. Below, we list just a […]
