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Guidance from our Digital Marketing Experts in Seattle
A while back we gave a beginner’s overview on advertising on YouTube on the Fujisan blog. That piece included a quick look at the different ad types available, and recently we’ve been wanting to look at those closer. So today, we’re focusing on just that — the ad types and their uses and benefits. There are six choices when advertising on YouTube: Skippable in-stream ads Non-skippable in-stream ads Video discovery ads Bumper ads Outstream ads Masthead ads Let’s start at the beginning with the first. Skippable in-stream ads Example of […]
If you’re running a business in 2020, you’ve got an online presence. (Or, at least, we really, really hope you do.) And if you’ve got an online presence, you’re hopefully doing the work to expand that presence through organic and advertising efforts. And if your advertising includes YouTube, there’s a handy little tool that can help you make the most out of your effort there. That tool’s called Reach Planner, and it’s your friend. Here’s why. So, what is YouTube Reach Planner? In one sentence: It’s a Google Ads tool […]
In the world of online advertising, it takes exceptionally eye-catching, attention-grabbing campaigns to stand out above the clutter. It stands to reason that now more than ever marketers are turning to video. As advertising evolves, video advertising is becoming a progressively more popular marketing tactic for bringing awareness of a brand or product to an online audience. Benefits Of Video Marketing Through well-designed video advertisements, brands can command attention, convey much more than just their typical sales pitch, and reap a number of other benefits. Below, we list just a […]
