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Guidance from our Digital Marketing Experts in Seattle
So, you’re getting involved in YouTube advertising. Good call! YouTube viewing hours per day, month, and year are so vast it’s hard for our human brains to comprehend. But there are some factors to this form of marketing you need to figure out along the way, too. Take, for example, campaign objectives. While campaign objectives are part of setting up ad campaigns on many platforms, YouTube has its own that come with different qualities. Plus, YouTube campaign objectives carry their own implications as to the different ads that should be […]
A while back we gave a beginner’s overview on advertising on YouTube on the Fujisan blog. That piece included a quick look at the different ad types available, and recently we’ve been wanting to look at those closer. So today, we’re focusing on just that — the ad types and their uses and benefits. There are six choices when advertising on YouTube: Skippable in-stream ads Non-skippable in-stream ads Video discovery ads Bumper ads Outstream ads Masthead ads Let’s start at the beginning with the first. Skippable in-stream ads Example of […]
If you’re running a business in 2020, you’ve got an online presence. (Or, at least, we really, really hope you do.) And if you’ve got an online presence, you’re hopefully doing the work to expand that presence through organic and advertising efforts. And if your advertising includes YouTube, there’s a handy little tool that can help you make the most out of your effort there. That tool’s called Reach Planner, and it’s your friend. Here’s why. So, what is YouTube Reach Planner? In one sentence: It’s a Google Ads tool […]