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Guidance from our Digital Marketing Experts in Seattle
It makes sense that most businesses aside from specific venues and some brick-and-mortar places don’t tend to consider hosting events: They’re a lot of work, the work in question is usually outside your purview, and depending on their nature, they often don’t immediately make a profit — or sometimes bring in any revenue at all. That being said, events and tradeshows can be massively impactful when it comes to growing momentum for your business, as well as building a community of people with common interests or goals related to it. […]
What is influencer marketing and why is it useful? First thing’s first: We get it — the term “influencer” makes most of us roll our eyes, reasonably so. For many people, this word tends to conjure up images of vapid Instagram accounts that on the surface appear to be famous for just kind of looking pretty. Whatever your personal feelings about the concept, right now we recommend putting those on hold — and also acknowledging that “influencer” goes far beyond that stereotype. In general, influencers provide an opportunity for businesses […]
Today, we want to do a no-frills, centralized rundown of your advertising options on LinkedIn. If you’re considering marketing on LinkedIn but aren’t quite sure what your choices are and how they align with different advertising goals, we’ve got you covered. First off, what are the uses of advertising on LinkedIn? There’s two main purposes for LinkedIn marketing: business-to-business or “B2B” advertising and advertising to executives and other decision makers within a company or industry. (Obviously these are related and the lines of which is which can be kind of […]
Today we’re taking a broad look at social media paid advertising and some principles that will set you up for success. First off, a primer: A first look at paid social programming Before the “why,” let’s clearly establish this: paid social media marketing is one of the most important tools you can use in your whole digital marketing toolbook. The standard practice is to have paid campaigns running on at least one platform a month. This is a straightforward way to both maintain a consistent level of activity funnelling towards […]
