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Guidance from our Digital Marketing Experts in Seattle

Also known as search IS, search impression share is a metric measuring the percentage of impressions your ads receive compared to their potential impression volume. The formula is naturally quite basic to calculate: impressions you get over total eligible impressions. (For simplicity’s sake, eligible impressions are pretty much just the possible amount of impressions you could’ve got.)  Eligible impressions are determined by your targeting settings, approval status, and quality score. In today’s digital marketing since the retirement of the average position metric, impression share is now the metric used to […]
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Stay in the know with the latest industry news and insights from our digital marketing experts. As a bonus, our comprehensive eBook will help you fulfill your company's vision of success!
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Search
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Sign up for our newsletter and get our free Digital Marketing Handbook
Stay in the know with the latest industry news and insights from our digital marketing experts. As a bonus, our comprehensive eBook will help you fulfill your company's vision of success!
Fujisan Marketing's Digital Marketing Handbook
Search
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Sign up for our newsletter and get our free Digital Marketing Handbook
Stay in the know with the latest industry news and insights from our digital marketing experts. As a bonus, our comprehensive eBook will help you fulfill your company's vision of success!
Fujisan Marketing's Digital Marketing Handbook