Whether you’re a newcomer to the digital marketing world with no understanding of PPC or if you’re somewhat familiar, our PPC For Beginners blog series is a perfect place to start. It is written for beginners as a high-level description of the functions of a successful PPC campaign so you can make sure you’re fully informed before beginning your own campaign. What Is PPC? PPC stands for “Pay Per Click”, and it is an advertising tool that allows advertisers to bid for ad placement, most commonly in search engine results, […]