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Guidance from our Digital Marketing Experts in Seattle
At Fujisan, we often hear people ask, “How do I know my digital advertising is performing at its best?” Well, if you aren’t auditing your PPC campaign, you don’t. The good news is that a PPC audit isn’t rocket science. Here are some areas to consider when approaching yours: Past Traffic & Performance This is a pretty standard foundation to start from. After all, how can you know how the account performs if you can’t compare to past metrics? Just like with all analysis, numbers need context. Ideally, the account […]
At Fujisan, there are a handful of pitfalls we regularly see when conducting PPC audits or taking over account management. Otherwise well-run Google Ads accounts will end up underperforming due to just one or two neglected factors. Here are some of the things we run into that will hurt your digital marketing efforts: Few or No Optimizations in the Change History The change history is a tool that allows you to view any changes you’ve made to your Google Ads account — all changes from the past two years will […]
So, now you know the what and why of link building (or, if you don’t, check it out in our part one article here), but what about the how? In case that last line wasn’t obvious enough, that’s what we’re going to talk about right… wait for it… now. Types of links and what they mean Before we dive into the tactics of link building, let’s review the different link types and how search engines treat them. These link types are called link attributes, and they’re a way of qualifying […]
The PPC For Beginners series is designed to help those who are new to PPC gain high-level knowledge of the functions of a successful PPC campaign. This is the third blog in our PPC for Beginners series. Our beginner’s series blogs build upon one another, therefore, we highly recommend reading them in order. Click the links to read PPC For Beginners Pt. 1: Prepare, Target, and Remarket and PPC For Beginners Pt. 2. Build Your Foundation. Read on to learn about how Ad Extensions can benefit your PPC campaign. If you’ve […]
The PPC For Beginners series is designed to help newcomers gain a high-level understanding of the functions for a successful PPC campaign. We recently published the first of our series, PPC For Beginners Pt. 1: Prepare, Target, and Remarket. While Part 1 explains how you can research and prepare for a successful PPC campaign, Part 2 delves into the most important properties of designing a strong and successful foundation. This is a continuation of Part 1 of our series. Our beginner’s series blogs build upon one another, therefore, we highly […]
Whether you’re a newcomer to the digital marketing world with no understanding of PPC or if you’re somewhat familiar, our PPC For Beginners blog series is a perfect place to start. It is written for beginners as a high-level description of the functions of a successful PPC campaign so you can make sure you’re fully informed before beginning your own campaign. What Is PPC? PPC stands for “Pay Per Click”, and it is an advertising tool that allows advertisers to bid for ad placement, most commonly in search engine results, […]
