Many B2B businesses mistakenly assume TikTok can’t drive leads for their purposes, instead taking for granted that TikTok is simply consumer-facing. In fact, TikTok’s explosive growth means it’s actually quite valuable for businesses of all types. At Fujisan, we love using TikTok for our clients because there’s just so much engagement across a surprisingly diverse group of demographics.  In other words: Even if you don’t think TikTok is right for you, there’s a pretty good chance it is.  Why TikTok can actually be an essential tool for B2B marketing  Despite […]

While social media advertising has become a critical component of the online marketing ecosystem, some platforms are more high-profile than others. Instagram, Facebook, YouTube — those tend to be the first place many businesses and brands think of, but thinking outside that obvious box, there are other avenues that can be more effective and efficient if you play it right.  Enter Pinterest.  Pinterest has been around for well over a decade and is still going strong — and arguably is even better-suited to the current era of visual content than […]