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Guidance from our Digital Marketing Experts in Seattle
Navigating advertising in the eCommerce landscape can be intimidating but it doesn’t have to be. Facebook, Instagram, and WhatsApp have features designed specifically to highlight eCommerce products. Alongside this, platforms are constantly changing, as are the ways people use them. Features that are relatively new to Facebook and its subsidiaries are valuable new assets for you to advertise your business and make your products stand out. Between Facebook, Instagram, and WhatsApp, there’s many useful ways to sell your products and get creative. Facebook, ads, and catalog sales Beyond just advertising […]
What is influencer marketing and why is it useful? First thing’s first: We get it — the term “influencer” makes most of us roll our eyes, reasonably so. For many people, this word tends to conjure up images of vapid Instagram accounts that on the surface appear to be famous for just kind of looking pretty. Whatever your personal feelings about the concept, right now we recommend putting those on hold — and also acknowledging that “influencer” goes far beyond that stereotype. In general, influencers provide an opportunity for businesses […]
Today, we want to do a no-frills, centralized rundown of your advertising options on LinkedIn. If you’re considering marketing on LinkedIn but aren’t quite sure what your choices are and how they align with different advertising goals, we’ve got you covered. First off, what are the uses of advertising on LinkedIn? There’s two main purposes for LinkedIn marketing: business-to-business or “B2B” advertising and advertising to executives and other decision makers within a company or industry. (Obviously these are related and the lines of which is which can be kind of […]
