First off: What even are Facebook lead ads? Lead ads are an ad type specifically aimed towards finding users likely to be interested in your business. They’re available by using the lead generation campaign objective. When these users click on your ad, they’re directed to a pre-setup form that allows you to gather information about them. This form often includes some variation on name, email address, and maybe phone number and/or a few other spaces of information for the user to submit to you. Once a form is submitted, you […]