What is Display Advertising? Display advertising is the digital equivalent of billboard advertising. You’ve more than likely noticed a display ad before. The ads come in a variety of sizes and are most placed near the top of a webpage, off to the side of an article, and/or near the end of an article. Example of Display Ad In its simplest form, you’re witnessing an advertiser paying to place an ad on a web page. However, this transaction isn’t just between a website owner and an advertiser – there is […]