Backlinks to your site are a big part of how Google ranks you. As far as Google’s concerned, the more links point your way, the more sites you have vouching for your quality. Except some people’s word is worth more than others. Same is true for sites. And in fact, there’s some sites that you’d prefer to not be associated with, whether through links or otherwise. When you find yourself in this scenario, the link disavowal option is here to save the day. First off — what is link disavowal? […]