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Guidance from our Digital Marketing Experts in Seattle
Due to its focus being notably different than other social media platforms, LinkedIn offers a similarly different focus for advertising. In particular, it can uniquely reach executives, C-suites, and generally people who are making decisions either on behalf of, or impacting their business. For this reason, it is really the most valuable social media advertising platform for B2B marketing. There are a variety of ad formats, such as: In general, use cases are especially for lead generation, brand awareness, account-based marketing, or to gain more followers to help boost the […]
Formerly known as Canvas ads, Instant Experience ads — also just called “Instant Experiences” — are Meta’s fullscreen interactive ads specifically designed for mobile use. Not only do they improve engagement but, with the way they’re presented to users, they give you the ability to better tell your story in the process, giving people a more compelling look at who you are and what you can offer them. Let’s take a look: How Instant Experience ads work Instant Experiences are broken down into three parts: The lead-in ad, the main […]
First thing’s first: Unlike many AI products being rolled out recently, AI Max is an opt-in tool so you can use it or not depending on if you feel it’s right for you. Launched in May 2025, it encompasses a range of tools based on machine learning. This includes generative AI like asset optimization, but also more traditional machine learning to optimize ads with search term matching and final URL expansion. Theoretically the aim of these is straightforward: to improve ad relevance and expand reach. While much of Google’s AI […]
We’ll keep this to the point: If you have video assets and run video ad campaigns, it’s a good idea to educate yourself on the basics of Google TV. This can be a really useful platform to increase the effectiveness of video campaigns you’re already running, or a motivator to start using the video medium because of Google TV’s potential. Let’s check it out: What is Google TV? Google TV is a specific type of Android TV OS interface and digital distribution service for movies and television. This is through search […]
With the inherent competition of Google Ads, any insight and advantage you can get is a plus. One of the key tools to combat that is Google’s Auction Insights, which provides helpful data about your ads and their performance, just like other metrics — but relative to your competitors. Let’s get into it: An intro to Auction Insights Auction Insights is Google Ads’ tool where you can compare your performance with other advertisers competing in the same auctions. This gives you greater transparency on how you’re faring in relation to competitors […]
Google’s Performance Max campaigns are becoming an increasingly present part of the online marketing ecosystem as more businesses use them to work alongside their traditional search campaigns. When you’re working with Performance Max, you’ll be segmenting ads into different asset groups. These are essentially the component parts of what can make up your ads — headlines, images, URLs, audiences, videos (in certain cases), other copy, and so on — which are thematically related and can be arranged in different ways and formats depending on the platform on which they’re being […]
During an election year, advertising spending cumulatively goes through the roof due to the massive increase in political advertising. We often tend to associate this with more traditional advertising methods — like television, for example — as well as in-person campaign events. In the contemporary digital age, however, this means a lot of advertising that’s, well, exactly that. You surely notice the uptick in digital political ads every two and four years yourself, whether on YouTube, social media, or elsewhere. In 2024, Axios projects political spending to be up over 30% […]
When it comes to creating a sustainable customer base, Google Ads can be a critical asset. Along with being useful for growing your business, they’re perhaps even more valuable for driving new customers to a website who will, over time, provide a reliable foundation and the stability that comes with that. That being said, the quality of the site traffic from Google Ads isn’t a given. Depending on your campaign and the stage of business development you are in, that might be less big of a deal than for others, […]
Local Services Ads are a format that allows you to not just advertise on Google, but also, receive leads to your business from potential customers on these ads, either as phone calls or messages. This platform also comes with a Local Services Ads app through which you can reply to messages, track bookings, and manage leads (although we should mention that messaging is currently only available in the US and Canada). There are a few different types of Local Services: Google Screened ads are tailored for professional services firms in […]
In manual bidding you tell Google how much you’re willing to pay for each click, automated bidding adjusts bids on your behalf to optimize for your goals. Automated bids are tweaked by Google in response to their performance and other insights, which in theory should make them more efficient. Within the automated bidding category is the further optimized Smart Bidding option. This is an automated bid setting that optimizes specifically for conversions or conversion value — that means it’s more specialized and better-suited to some goals, but you shouldn’t use […]
