Have you ever entered a festival only to have a push notification prompt you to download the festival app? Have you ever checked your phone in a mall only to receive a Facebook ad coupon for the store you just entered? If you answered yes, you have already experienced geofencing. Geofencing is still a virtual new kid on the block in digital marketing, and there are many questions and misconceptions surrounding the tool. When used correctly, geofencing opens a world of possibilities for businesses, so we wanted to give you […]