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Guidance from our Digital Marketing Experts in Seattle
If you’ve been running ads on Facebook or Instagram, you’ve probably noticed that the Meta Pixel that you’ve come to use — or Facebook Pixel, as it used to be called — has gone missing. And if you’re like a lot of people advertising on these platforms, you may have found this whole “where did my Meta Pixel go?” conundrum to be a pain. You’re not alone. As all users, both for business and personal, have noticed over the last decade-plus, that the Facebook/Meta is constantly changing the components of […]
What’s the Facebook pixel, and how can it help you? Many digital marketers feel like the Facebook pixel works in mysterious ways. In simple terms, the Facebook pixel is a chunk of code that gives you more insight into users’ actions on your website after they’ve been directed there by a Facebook ad. This works by the pixel being alerted when someone takes a specified action on your site, and then reports that action to on your events manager. The more frequently these actions occur, the more data the pixel […]
