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Guidance from our Digital Marketing Experts in Seattle
If you’ve been running ads on Facebook or Instagram, you’ve probably noticed that the Meta Pixel that you’ve come to use — or Facebook Pixel, as it used to be called — has gone missing. And if you’re like a lot of people advertising on these platforms, you may have found this whole “where did my Meta Pixel go?” conundrum to be a pain. You’re not alone. As all users, both for business and personal, have noticed over the last decade-plus, that the Facebook/Meta is constantly changing the components of […]
While some media companies have tried and failed in the past to axe everything else in favor of video, it is true that short-form video format has taken over the internet in the last few years. This is particularly true with the pandemic-fueled rise of TikTok and how that’s influenced Facebook and Instagram, who have explicitly stated their intention for the algorithm to prioritize video. Regardless of how you feel about how this affects your personal user experience, there’s no way around the fact that it means video is now […]
First off: What even are Facebook lead ads? Lead ads are an ad type specifically aimed towards finding users likely to be interested in your business. They’re available by using the lead generation campaign objective. When these users click on your ad, they’re directed to a pre-setup form that allows you to gather information about them. This form often includes some variation on name, email address, and maybe phone number and/or a few other spaces of information for the user to submit to you. Once a form is submitted, you […]
Navigating advertising in the eCommerce landscape can be intimidating but it doesn’t have to be. Facebook, Instagram, and WhatsApp have features designed specifically to highlight eCommerce products. Alongside this, platforms are constantly changing, as are the ways people use them. Features that are relatively new to Facebook and its subsidiaries are valuable new assets for you to advertise your business and make your products stand out. Between Facebook, Instagram, and WhatsApp, there’s many useful ways to sell your products and get creative. Facebook, ads, and catalog sales Beyond just advertising […]
What’s the Facebook pixel, and how can it help you? Many digital marketers feel like the Facebook pixel works in mysterious ways. In simple terms, the Facebook pixel is a chunk of code that gives you more insight into users’ actions on your website after they’ve been directed there by a Facebook ad. This works by the pixel being alerted when someone takes a specified action on your site, and then reports that action to on your events manager. The more frequently these actions occur, the more data the pixel […]
Today we’re taking a broad look at social media paid advertising and some principles that will set you up for success. First off, a primer: A first look at paid social programming Before the “why,” let’s clearly establish this: paid social media marketing is one of the most important tools you can use in your whole digital marketing toolbook. The standard practice is to have paid campaigns running on at least one platform a month. This is a straightforward way to both maintain a consistent level of activity funnelling towards […]
The online marketing world has lately been pretty shaken up by a recent Apple announcement about an update to iOS 14. What is it that could make digital advertisers everywhere rethink… well, a whole heck of a lot? Let’s go over it… First off: What’s the update and what will it impact? This is a big one. Among the components of the iOS 14 update are significant changes to data tracking. This will be applied to all apps, but the biggest app it affects will be, well… pretty much the […]
When advertising on Facebook, your goal is simple: get a high-quality return on your marketing investment. Whether that’s getting leads or selling a product, the principle behind them is all unified back to that. But, in order to actually achieve this, you can’t just setup an ad campaign, sit back, and relax. A good campaign requires you to be vigilant about its performance and learn from your advertising as it goes along. Then, you optimize. Why Bother With Facebook Campaign Optimization? There are multiple reasons to frequently optimize your ad […]
This is part two of our three part series on Facebook Advertising for Beginners. For part one of our series, read Facebook Advertising For Beginners, Part 1: Research and Setup. With the right design, execution, and management, Facebook Advertising can be a cost-effective and fruitful way to market your business to the right audience at the right time, and reach the people who are most likely to convert. However, Facebook ads only serve to catch the attention of the Facebook user to get them to click; the action a user […]
