With a whole arsenal of tools to help marketers gain exposure, including social media, physical mail, TV ads, and paid online ads, email marketing continues to be proven as one of the most powerful methods for converting contacts into customers. Here are just a few of the reasons email marketing is still relevant, and a few ways you can optimize email marketing to drive conversions. Email Marketing Relevancy Wide Marketing Reach With rapidly rising numbers of social media users, email still prevails as the most widely used online platform, boasting […]