Blog
Guidance from our Digital Marketing Experts in Seattle
What is faceted navigation, why is it important, and how can it throw your SEO off? Faceted navigation is the feature on e-commerce sites where users have filter options to refine their product search. Depending on the type of product you could be looking at, you could have options to weed out products that aren’t of your preferred brand, size, color, etc.; for example, looking on a page that sells shoes, maybe you’d want to filter so you only see flats in size eight that are red. When visitors are […]
The following is a collection of tips from the Fujisan Marketing SEO experts. They cover a range of SEO challenges and common e-commerce site problems along with our solutions and advice on how to create the best organic results. So, without further ado: Prioritize Mobile Or, at least, don’t neglect mobile. The fact is, while many companies devote more energy to and typically approach their site from the perspective of a desktop user, 57% of traffic comes from mobile or tablet users. If you’re primarily focusing on your site’s utility […]
Forget your experience with online marketing for a moment — what’s your process as a purchaser of items online? Initial things that come to mind are probably searching, browsing, filtering – and then? Would we be correct in guessing that ads pop up (no pun intended) somewhere after those? Whether you consciously thought about them or not when answering that question, ads on the digital marketplace — Amazon, specifically — are a huge part of the equation. A refresher on Amazon advertising and how it works Amazon ads are pretty […]
With all the venues on which to advertise, sometimes choosing which platforms to use can get overwhelming. But if you want one where ads can be precisely placed at the right time thanks to the platform’s massive array of user information — Amazon has all your bases covered. Love it or hate it, your audience is very likely on Amazon already. Amazon is a platform used by thousands of people every day to find everything from handmade soaps from artisan crafters to the newest gaming console to entire smart home […]
