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Guidance from our Digital Marketing Experts in Seattle
Many B2B businesses mistakenly assume TikTok can’t drive leads for their purposes, instead taking for granted that TikTok is simply consumer-facing. In fact, TikTok’s explosive growth means it’s actually quite valuable for businesses of all types. At Fujisan, we love using TikTok for our clients because there’s just so much engagement across a surprisingly diverse group of demographics. In other words: Even if you don’t think TikTok is right for you, there’s a pretty good chance it is. Why TikTok can actually be an essential tool for B2B marketing Despite […]
While social media advertising has become a critical component of the online marketing ecosystem, some platforms are more high-profile than others. Instagram, Facebook, YouTube — those tend to be the first place many businesses and brands think of, but thinking outside that obvious box, there are other avenues that can be more effective and efficient if you play it right. Enter Pinterest. Pinterest has been around for well over a decade and is still going strong — and arguably is even better-suited to the current era of visual content than […]
Featured snippets. You know them, even if you don’t know them by name. They’re ubiquitous in Google searches — although not all (more on what queries bring them up in a moment) — and can give those featured a huge boost. By understanding the mechanisms behind featured snippets and optimizing for them, you can significantly increase not just your visibility, but all the downstream effects of that — including click-through rates and more that are the foundation for greater staying power and sales. Understanding featured snippets First off: What they […]
Google’s Performance Max campaigns are becoming an increasingly present part of the online marketing ecosystem as more businesses use them to work alongside their traditional search campaigns. When you’re working with Performance Max, you’ll be segmenting ads into different asset groups. These are essentially the component parts of what can make up your ads — headlines, images, URLs, audiences, videos (in certain cases), other copy, and so on — which are thematically related and can be arranged in different ways and formats depending on the platform on which they’re being […]
The Black Friday and Cyber Monday season — collectively abbreviated as BFCM in marketing circles — is, for many businesses, the most crucial time of the year as far as their bottom line is concerned. About 200 million Americans reported shopping during this time last year, spending on average over $300 on holiday items alone — that means we’re looking at, conservatively, well over $6 billion spent. In other words: This time is a big deal for retailers and ecommerce alike. If that’s you, that means the time to plan […]
During an election year, advertising spending cumulatively goes through the roof due to the massive increase in political advertising. We often tend to associate this with more traditional advertising methods — like television, for example — as well as in-person campaign events. In the contemporary digital age, however, this means a lot of advertising that’s, well, exactly that. You surely notice the uptick in digital political ads every two and four years yourself, whether on YouTube, social media, or elsewhere. In 2024, Axios projects political spending to be up over 30% […]
Formerly Facebook Ads, Meta Ads are an unavoidable part of the digital marketing landscape now, whether you’re on the receiving end as an individual user or on the marketer side. Because of that, as a marketer, it’s easy to waste a bunch of money and do little other than annoy disinterested users if you don’t approach it right. So, to avoid that, we’ve taken a look at the importance of regularly adapting your ads and campaigns and a checklist for the elements to optimize. The Importance of Checking on Your […]
When it comes to your online marketing, simply having a presence is a big part of it. Having an engaging presence is better. Having a consistent and engaging presence is best. By creating content that helps your potential audience with your area of expertise and creates more pathways for people to find you, both you and your audience can benefit — provided that it is truly useful to them and not an absolute drivel that more and more brands are pushing out. In doing so, you’ll likely end up with […]
Meta advertising can be really effective at accomplishing your larger goals, whether that’s increasing reach, sales, leads, followers, or other options. And while that’s true, if you select the wrong objective you can end up wasting a lot of time, energy, and money. Here’s how to consider these objectives and make sure you’re choosing the right one for your campaign while taking other steps to optimize it. Meta campaign objectives Image source: facebook.com Historically, advertising on Meta-owned platforms like Facebook and Instagram came with many more objectives. Now there are […]
As you’ve probably noticed, digital marketing is emphasizing automation over manual inputs more than ever. Similar to how Google is leveraging Performance Max, Meta now has a similar offering, Advantage+ designed to further automate marketing efforts. But what is Advantage+? Is it really the same thing as Google’s Pmax? The answer: yes, kinda! It started as an option specifically for shopping campaigns but now is available across the architecture of a campaign, from ad sets to ads themselves. Per Meta, this ostensibly should improve your campaigns. Yet there are now […]
