Blog
Guidance from our Digital Marketing Experts in Seattle
In the contemporary internet, there are so many different media options for conveying your point. Not only do you have written pieces available like here, but audio, video, images, infographics — there are so many forms that present themselves ideally to different concepts. Let’s look at some of your options and how to do them as well as possible: Multimedia content and the importance of presenting it optimally — for you and your users Really, this comes down to creating a page that’s not just informative for your visitors, but […]
We’ll keep this to the point: If you have video assets and run video ad campaigns, it’s a good idea to educate yourself on the basics of Google TV. This can be a really useful platform to increase the effectiveness of video campaigns you’re already running, or a motivator to start using the video medium because of Google TV’s potential. Let’s check it out: What is Google TV? Google TV is a specific type of Android TV OS interface and digital distribution service for movies and television. This is through search […]
If you haven’t heard of ad fatigue, you probably intuitively know what that means. And, if you know that, you know why it would be bad for your campaign. Decreased engagement, decreased conversions, and decreased sales overall are all a result of ad fatigue. Let’s look at what it is, what it does, and what you can do about it. Defining ad fatigue Surely you the reader have experienced this — as have we, as has pretty much everyone using the internet. Ad fatigue is when someone has seen the […]
With the inherent competition of Google Ads, any insight and advantage you can get is a plus. One of the key tools to combat that is Google’s Auction Insights, which provides helpful data about your ads and their performance, just like other metrics — but relative to your competitors. Let’s get into it: An intro to Auction Insights Auction Insights is Google Ads’ tool where you can compare your performance with other advertisers competing in the same auctions. This gives you greater transparency on how you’re faring in relation to competitors […]
Many B2B businesses mistakenly assume TikTok can’t drive leads for their purposes, instead taking for granted that TikTok is simply consumer-facing. In fact, TikTok’s explosive growth means it’s actually quite valuable for businesses of all types. At Fujisan, we love using TikTok for our clients because there’s just so much engagement across a surprisingly diverse group of demographics. In other words: Even if you don’t think TikTok is right for you, there’s a pretty good chance it is. Why TikTok can actually be an essential tool for B2B marketing Despite […]
While social media advertising has become a critical component of the online marketing ecosystem, some platforms are more high-profile than others. Instagram, Facebook, YouTube — those tend to be the first place many businesses and brands think of, but thinking outside that obvious box, there are other avenues that can be more effective and efficient if you play it right. Enter Pinterest. Pinterest has been around for well over a decade and is still going strong — and arguably is even better-suited to the current era of visual content than […]
Featured snippets. You know them, even if you don’t know them by name. They’re ubiquitous in Google searches — although not all (more on what queries bring them up in a moment) — and can give those featured a huge boost. By understanding the mechanisms behind featured snippets and optimizing for them, you can significantly increase not just your visibility, but all the downstream effects of that — including click-through rates and more that are the foundation for greater staying power and sales. Understanding featured snippets First off: What they […]
Google’s Performance Max campaigns are becoming an increasingly present part of the online marketing ecosystem as more businesses use them to work alongside their traditional search campaigns. When you’re working with Performance Max, you’ll be segmenting ads into different asset groups. These are essentially the component parts of what can make up your ads — headlines, images, URLs, audiences, videos (in certain cases), other copy, and so on — which are thematically related and can be arranged in different ways and formats depending on the platform on which they’re being […]
The Black Friday and Cyber Monday season — collectively abbreviated as BFCM in marketing circles — is, for many businesses, the most crucial time of the year as far as their bottom line is concerned. About 200 million Americans reported shopping during this time last year, spending on average over $300 on holiday items alone — that means we’re looking at, conservatively, well over $6 billion spent. In other words: This time is a big deal for retailers and ecommerce alike. If that’s you, that means the time to plan […]
During an election year, advertising spending cumulatively goes through the roof due to the massive increase in political advertising. We often tend to associate this with more traditional advertising methods — like television, for example — as well as in-person campaign events. In the contemporary digital age, however, this means a lot of advertising that’s, well, exactly that. You surely notice the uptick in digital political ads every two and four years yourself, whether on YouTube, social media, or elsewhere. In 2024, Axios projects political spending to be up over 30% […]
