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Guidance from our Digital Marketing Experts in Seattle
As digital marketers, you certainly have your eye on how social media advertising can help your business. But for all they offer, many people stop after considering Facebook, Instagram, and Twitter. In that way, you might be missing out — there’s more to social media campaigns than those three. In fact, there’s three others that bring a lot of value to the table: LinkedIn, Reddit, and TikTok. But why’s that, and how do you take advantage of it? LinkedIn Let’s start off with LinkedIn, home of the business nerds. Depending […]
As a business in the 21st century, you’re online. Along with your work establishing an organic presence, a successful brand should also be investing in digital advertising. This includes search engine ads, which provide you with a handful of settings to play with. Among these are the match types — broad, broad modified, phrase and exact. All are great, but a common mistake is over-relying on phrase match. If you suspect you might do this — or just need to begin working on your search ads at all — we’ve […]
No matter how perfect your search engine advertising strategy, poor copy can sabotage your efforts from the beginning. The good news: the basics of good ad copy aren’t rocket science. The bad news: you still have to put in the effort. In the end, though, simplicity is key. Here’s the why and how. First Thing’s First: Don’t Deviate From Copy Fundamentals As dynamic of a field as search engine marketing is, good ad copy doesn’t really change. We get the temptation to overcomplicate things — innovations and changes are constant, […]
B2B Social Media Advertising: What Is It And Why Does It Matter? The two primary business “types” are business to customer (B2C) and business to business (B2B). Just like how they sound, B2C businesses sell to non-commercial customers — this includes brick-and-mortar or online shops — while B2B businesses sell to, obviously, other businesses and organizations. Some businesses can do a bit of both. Naturally, B2C is the darling of social media advertising since every single person on social media is a consumer. On the flipside, B2B marketing on social […]
We are so excited to share our brand-new eBook: Fujisan Marketing’s Digital Marketing Handbook. This eBook is a collection of advice that ranges from SEO basics to Programmatic Advertising. Digital Marketing doesn’t need to be scary, and we wanted all marketers to have a guide for helping them grow. Read this and help your company become a vision of success! Click here to download.
At Fujisan, we often hear people ask, “How do I know my digital advertising is performing at its best?” Well, if you aren’t auditing your PPC campaign, you don’t. The good news is that a PPC audit isn’t rocket science. Here are some areas to consider when approaching yours: Past Traffic & Performance This is a pretty standard foundation to start from. After all, how can you know how the account performs if you can’t compare to past metrics? Just like with all analysis, numbers need context. Ideally, the account […]
So, you want to improve your Google Ads campaigns? Enter Google Ads Campaign Experiments, or ACE for short. ACE is a feature that helps you measure the impact of potential changes before applying them to a campaign. When used properly, it does this as a vehicle for A/B testing. As we discussed in our previous post, A/B testing is essentially a process applying basic scientific principles to digital advertising. Following the first things we learned in elementary school science, this is achieved by comparing two versions of a campaign wherein […]
Sometimes when working with SEO, you feel like you’ve hit a ceiling. Every factor that goes into a high-performing site seems to be accounted for. So, what should you tackle when you feel like you’ve done it all? Audit, audit, audit When it feels like you’ve done all you can do, auditing is the first step to figure out what isn’t actually functioning as well as it could. There are many different programs that can help here; one, Screaming Frog, can alert you to missing or duplicate title tags and […]
The following is a collection of tips from the Fujisan Marketing SEO experts. They cover a range of SEO challenges and common e-commerce site problems along with our solutions and advice on how to create the best organic results. So, without further ado: Prioritize Mobile Or, at least, don’t neglect mobile. The fact is, while many companies devote more energy to and typically approach their site from the perspective of a desktop user, 57% of traffic comes from mobile or tablet users. If you’re primarily focusing on your site’s utility […]
Seeing as it’s 2020, we’ll assume you’re well-versed in YouTube advertising at least from the point of view of a YouTube viewer. Given how familiar we all are with YouTube ads, that certainly gives you (along with all advertisers) an advantage with this medium; from a content perspective, you know exactly what makes a YouTube ad insufferable (or worse, immemorable) versus what makes an ad on this platform effective. Other than its properties as a vehicle for content, YouTube has other benefits that are more in line with the focus […]
