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Guidance from our Digital Marketing Experts in Seattle
When it comes to advertising on social media, TikTok offers an extensive array of ways to divvy up your target audiences and show the most relevant users what you can offer them. With this variety of targeting options, the foundation is TikTok’s multiple audience-creation types: Here’s a look at each. We’ll start with custom: Custom audiences Image Source: netscale.com Custom audiences on TikTok are exactly what they sound like and operate pretty much the same as custom audiences elsewhere. You can create a custom audience in TikTok based on: Furthermore, […]
When running ad campaigns on Facebook — er, uh, “Meta” — you can waste a lot of otherwise well-thought-out planning if you don’t get your audience right, too. There are a few good starting questions to ask yourself to make sure the audience you’re targeting is who you want. Are you targeting as many relevant users as you can? Do you have retargeting set up? Are your audience settings properly established? Formerly Facebook, Meta’s audience manager gives you a lot of marketing options. Here you can target your Instagram followers, […]
